Starhotels Apartments
Key Service: Strategic Advice
Location: Italy
Product: Market Entry Strategy
Office: Italy
Overview
The hotel chain Starhotels wanted to explore the concrete development opportunities placed in the context of the serviced apartments, as offered by the main players in the sector and under the various existing brands, in order to analyse their dynamics and evaluate its possible interest in this formula.
Solution
In September 2021 Starhotels opened its first serviced apartments: 40 units inside the Hotel Rosa Grand in Milan. Other serviced apartments will follow in the cities of Venice and Florence.
Implementation
Horwath HTL provided a comprehensive analysis – including main characteristics, trends, performance and regulations – of the “Serviced and branded apartments” market to support the entry strategy of the Italian hotel chain on the new market.
