Waterford County Council

Waterford County Council

Key Service: Tourism
Location: Waterford, Ireland
Product: Tourism Promotion Planning
Office: Ireland

Horwath HTL Ireland were commissioned to provide a tourism analysis and promotional plan for Waterford City and County Council.

The project included

  • a market analysis including tourism trends,
  • brand alignment,
  • and a current and future product analysis.

The consultation process included an extensive stakeholder engagement through

  • survey,
  • workshops,
  • interviews
  • and focus groups.

Project Location