Waterford County Council
Key Service: Tourism
Location: Waterford, Ireland
Product: Tourism Promotion Planning
Office: Ireland
Horwath HTL Ireland were commissioned to provide a tourism analysis and promotional plan for Waterford City and County Council.
The project included
- a market analysis including tourism trends,
- brand alignment,
- and a current and future product analysis.
The consultation process included an extensive stakeholder engagement through
- survey,
- workshops,
- interviews
- and focus groups.
