Boutique Destination & Resort
Key Service: Leisure
Location: Hangzhou, Zhejiang Province, China
Product: Lakeside Luxury Resort Masterplan
Office: China - Shanghai
Description of the Project
The Leisure Destination Project is located in the Hongyewan Tourist Area, Thousand Island Lake, Hangzhou, which is a boutique destination rich in botanic resources, beautiful natural landscape and best known for its red leaf foliage in autumn. The Project consists of the Hongyewan Tourist Area and two Hotels, which occupy a land area of 33,400 and 18,700 square meters respectively and will be developed as boutique luxury villa resorts.
Scope of Work
With a goal of developing a distinguished luxury leisure destination, the client engaged Horwath HTL to conduct a master development plan which includes:
- Destination and lodging product concept and positioning recommendations
- Best land-use planning
- Leisure facilities recommendations
- Experiential activities recommendations
- Hotel F&B outlets development strategy study
