Project Scope

Horwath HTL Health & Wellness was engaged by one of the largest mixed-use hospitality groups to perform a due diligence study and assess the commercial value of an established lifestyle resort and spa brand. The client sought a comprehensive evaluation of the brand’s spa portfolio to guide their acquisition decision and ensure alignment with their strategic objectives.

The engagement began with a detailed review of the spa portfolio, including its operational performance, market positioning, and brand value. Each spa’s key performance indicators, such as revenue per treatment room, utilization rates, guest demographics, and customer satisfaction, were analysed to understand their contribution to the brand’s overall success. This analysis highlighted the brand’s strengths in delivering wellness services and pinpointed opportunities for operational improvement.

Market trends and demand drivers in the health and wellness sector were thoroughly assessed to contextualise the brand’s value within the broader industry. The study evaluated the portfolio’s alignment with emerging wellness trends, including sustainability, personalised wellness experiences, and the integration of technology in spa services.

Horwath HTL also conducted a financial assessment of the spa portfolio, projecting revenue, operational costs, and profit margins. This included a valuation of intangible assets such as brand equity, customer loyalty, and market recognition. The analysis incorporated sensitivity scenarios to account for market risks and potential changes in demand, ensuring the client had a robust understanding of the brand’s financial potential.

The final deliverable was a comprehensive due diligence report, providing a valuation of the spa portfolio, insights into its operational and market performance, and strategic recommendations for maximising value post-acquisition. By delivering a meticulous and market-driven analysis, Horwath HTL Health & Wellness enabled the client to make an informed decision about acquiring the lifestyle resort and spa brand, ensuring its alignment with their broader hospitality and wellness strategy.

Project Location

Thailand