Saudi Ultra Luxury Project

Ultra Luxury Wellness Destination

Key Service: Health & Wellness
Location: Saudi Arabia
Product: Market Research and Feasibility, Concept Development, Strategic Advice
Office: Health and Wellness

Overview:

The client owns a site of approximately 63 square kilometers on the coastline of the Red Sea in Saudi Arabia. Their intention is to develop a globally-renowned destination comprised of the world’s most exclusive wellness and luxury resorts, branded residences, a wellness and sports community, an art and cultural district, and a research institute. Horwath HTL Health & Wellness was sought out to develop the health and wellness strategy for the three wellness-themed ultra-luxury developments and branded real estate components, as well as run a number of demand and financial forecast scenarios.

Solution:

Horwath HTL Health & Wellness recommended that the three wellness developments provide differing service platforms and concepts, together offering a complementary and comprehensive health and wellness experience. Overall, the three wellness properties will feature a variety of accommodation unit types, tailored wellness programs, consultations, check-ups and diagnostics, mind and body activities, fitness, extensive heat and water experiences, and oriental healing therapies, among others. In order to ensure the cohesiveness of these three wellness-themed ultra-luxury properties, Horwath HTL Health & Wellness developed the concept for a centralized retail community village and research institute. Through the various financial analysis scenarios, Horwath HTL Health & Wellness was able to determine the optimal room mix for each of the properties, as well as further support the proposed concepts and architectural development.

Status:

The destination is set to begin construction in 2020 with all phases completed ahead of the realization of Saudi Vision 2030.

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