Saudi Ultra Luxury Project

Ultra Luxury Wellness Destination

Key Service: Health & Wellness
Location: Saudi Arabia
Product: Market Research and Feasibility, Concept Development, Strategic Advice
Office: Health and Wellness


The client owns a site of approximately 63 square kilometers on the coastline of the Red Sea in Saudi Arabia. Their intention is to develop a globally-renowned destination comprised of the world’s most exclusive wellness and luxury resorts, branded residences, a wellness and sports community, an art and cultural district, and a research institute. Horwath HTL Health & Wellness was sought out to develop the health and wellness strategy for the three wellness-themed ultra-luxury developments and branded real estate components, as well as run a number of demand and financial forecast scenarios.


Horwath HTL Health & Wellness recommended that the three wellness developments provide differing service platforms and concepts, together offering a complementary and comprehensive health and wellness experience. Overall, the three wellness properties will feature a variety of accommodation unit types, tailored wellness programs, consultations, check-ups and diagnostics, mind and body activities, fitness, extensive heat and water experiences, and oriental healing therapies, among others. In order to ensure the cohesiveness of these three wellness-themed ultra-luxury properties, Horwath HTL Health & Wellness developed the concept for a centralized retail community village and research institute. Through the various financial analysis scenarios, Horwath HTL Health & Wellness was able to determine the optimal room mix for each of the properties, as well as further support the proposed concepts and architectural development.


The destination is set to begin construction in 2020 with all phases completed ahead of the realization of Saudi Vision 2030.

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