Lifestyle Hotel Brand Expansion Advisory and Market Study, IHG
Key Service: Planning and Development
Product: Planning and Development
Description: Horwath HTL was engaged by IHG to support their market entry of its lifestyle brand to Japan.
Scope of work: Our work scope or this project included research on millennial-targeted lifestyle markets in Japan as well as search on existing boutique hotel market in major Japanese cities.
Status: The project was completed on time.