Leisure & Tourism Experience
Cruise Tourism Development in Africa
The overall objectives of this assignment was to streamline the procedures and processes of handling cruise ships in the region with a view to promoting cruise tourism in the Eastern and Southern African region throughout all water bodies, from ocean shores to lakes.
Project Scope
- Identify deficiencies in legal and regulatory frameworks.
- Harmonization of regional regulations and legislations.
- Provide uniformity in the service provision in the region.
- Developing structured standards and clear guidelines to coordinate regional activities.
- Promotion of cruise shipping in the region and enhance marketing efforts.
- Strengthen partnerships with EU cruise stakeholders by providing a strategic master plan.
- Information system will be strengthened among the stakeholders.
- Support facilities and infrastructure, such as airports, hotels, transportation, and security in addition to smooth handling of the vessels will be improved in the strategic concept.
Description
- Attend initial briefings with PMAESA and tourism Cruise conference in Durban.
- Port visits to key itineraries in Africa, interviews and data collection.
- Draft report including institutional programs, policies and interventions in cruise development, framework of funding, stakeholder workshop, findings and final report
- Draft recommended guidelines, definitions and conventions for common use by PMAESA members. Draft framework for collation of cruise statistics.
Tourism
Leisure
Strategy and Planning
Destinations
