Historical Ultra-luxury Hotel
Description of the Project
With a gross floor area of 62,000 square meters, the Zhangyuan Project is located at the heart of the West Nanjing Road Historical Building Protection Zone, Jing’an District, Shanghai. The complex will be renovated from a 100-year-old Shikumen compound with theater, offices, retails, hotels and residences. A Hotel of its own kind, the Zhangyuan Project is positioned to become a world-class ultra-luxury landmark hotel.
Scope of Work
Horwath HTL was commissioned by the client to conduct a market and financial feasibility study for the proposed Project converted from a cluster of preserved historical buildings. Based on the Project’s core location and initial positioning, Horwath HTL completed an analysis of the Shanghai’s luxury hotel market, and surveyed the consumer trends of high-net-worth individuals in China to further support its luxury positioning and financial projections. In addition, by leveraging our global connections, Horwath HTL also carried out the worldwide research for top-tier luxury hotel brands and assisted owner’s operator selection process.