Historical Ultra luxury Hotel

Historical Ultra-luxury Hotel

Location: Shanghai, China
Product: Feasibility Study

Description of the Project

With a gross floor area of ​​62,000 square meters, the Zhangyuan Project is located at the heart of the West Nanjing Road Historical Building Protection Zone, Jing’an District, Shanghai. The complex will be renovated from a 100-year-old Shikumen compound with theater, offices, retails, hotels and residences. A Hotel of its own kind, the Zhangyuan Project is positioned to become a world-class ultra-luxury landmark hotel.


Scope of Work

Horwath HTL was commissioned by the client to conduct a market and financial feasibility study for the proposed Project converted from a cluster of preserved historical buildings. Based on the Project’s core location and initial positioning, Horwath HTL completed an analysis of the Shanghai’s luxury hotel market, and surveyed the consumer trends of high-net-worth individuals in China to further support its luxury positioning and financial projections. In addition, by leveraging our global connections, Horwath HTL also carried out the worldwide research for top-tier luxury hotel brands and assisted owner’s operator selection process.

Project Location