Hospitality Experience
Wellness Research & Financial Projection for Health-Care Complex
The client aims to establish a high-end health-care complex in Hengqin Island, Zhuhai, which includes a rehabilitation hospital, a membership-based health-care community, a wooden ball club, wellness-themed commercials, outdoor sports and leisure facilities and a boutique wellness hotel.
Project Scope
The whole Project covers a land area of about 130,000 square meters and a total construction area of 500,000 square meters.
Considering the scarcity of comparable products, Horwath HTL conducted extensive research on the representative boutique hotels, wellness-themed resorts and senior residential homes in Zhuhai and other cities of the Greater Bay Area to locate the key demand drivers for the Project. In addition, Horwath HTL emphasized on the case studies of multiple successful health-care communities’ business models, components and facility features, services, membership rights, and customer profiling. Base on the comprehensive research, Horwath HTL together with our Horwath HTL Health and Wellness Team, carried out thorough recommendations and execution plans, supported with financial and investment projections, on the business model and concept of the Health-care Complex and its affiliated wellness Hotel.