Start-Up Hybrid Glamping Brand
Scope of Work
Horwath HTL was approached to provide a detailed growth strategy for a start-up hybrid glamping and RV park brand. This engagement included a deep review of the key brand pillars, potential target markets and an achievable and effective growth approach
Description of Project
The owner/developer is keen to create a new style of hotel brand that focuses on the concept of indoor/outdoor facilities and the “Great American Road Trip”. The beta site for the brand is located in Utah near several national parks. The success of this property and the strong guest response has provided the impetus for this objective. We provided a strategic growth plan including the minimum requirements for a potential site, number of guestrooms and array of facilities. In addition, as part of the engagement we introduced the client to multiple potential developers of approved sites and sites for potential acquisition.
The client is currently looking to raise a fund for its national expansion plans. In addition, they are adding rooms to the initial property and doing initial planning on their second property.