Adina Serviced Apartments Genf 1

Adina Serviced Apartments

Location: Geneva, Switzerland
Product: Market Entry Strategy

Overview:

In the coming years a former industrial park in the size of 11 hectares in the municipality of Vernier, near Geneva, will be transformed into a new urban district called «Quartier de l’Étang». In addition to more than 1,000 dwelling units, office areas, administrative buildings and a medical centre, there will be three new hotels. Furthermore, a school, pre-school and sports facilities will be realized.

Solution:

Adina Apartment Hotels was offered the opportunity to rent one of these three new hotel areas. Since the hotel group lacked experience on the Swiss market, the engaged Horwath HTL to support them in the preparation of their business plan and at arriving at a sustainable rent in line with the market. Further to delivering information relevant to the market and industry, we provided in-depth information on the Swiss labour market, the industry’s CBA and salary schedules.

Implementation:

The lease contract was signed; opening is planned for early 2022.

Project Location