Norway Nature Reserve Project

Nature Wellness Retreat

Key Service: Health & Wellness
Location: Norway
Product: Market Research and Feasibility, Concept Development, Financial Sensitivity Analysis, Unit Mix Recommendations, Development Planning Strategy, Master Planning Recommendations
Office: Health & Wellness

Overview:

The developer is an entrepreneur who owns and operates a successful wellness-centric venture in the Netherlands, and wishes to create a wellness-, nature- and activity-driven destination on a seafront site at the edge of the Arctic Circle in Norway. The owner engaged Horwath HTL Health & Wellness to conduct a market research and feasibility analysis, evaluating the business potential of the project, develop a concept unique to the location, as well as provide support in establishing the phasing strategy for the development through the establishment of various financial scenarios and master plan layouts.

Solution:

In line with the owner’s vision and the serenity of the site, Horwath HTL Health & Wellness recommended the development of a wellness retreat focused on experiential stays through a simplicity-focused concept blending nature immersion, outdoor activities, heat and water experiences, mind & body practices, as well as a selection of treatments anchored in local healing modalities. The wellness retreat will include a variety of design-led accommodation types, catering to a wide spectrum of travelers, thus fostering a strong sense of community. The concept strategy developed by Horwath HTL Health & Wellness ensures that the final product will counteract the typically low demand volume expected during the winter in that region. Finally, in order to create the desired destination and experience, Horwath HTL Health & Wellness recommended a development strategy consisting of multiple construction phases that will together enable the owner to achieve their vision.

Status:

The project is currently in advanced planning stages and the first phase of the development is anticipated to be finalized and operational by early 2021.

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