Leisure Experience
Mountainside Glamping Resort Location & Site Analysis
Horwath HTL was engaged to provide a detailed location and site analysis for this exciting project. The location is in the northern region of the Berkshires a popular east coast leisure destination. The site is located on the side of a mountain and had recently received approval to build a 46-unit glamping resort for six months of the year.
Project Scope
The project will include 46 two-key glamping units and a significant spa facility. The site includes a large pond and existing lodge, pole barn and heritage farmhouse with related utility buildings.
Horwath HTL was engaged to provide a detailed location and site analysis for a mountainside glamping resort in the northern Berkshires, a sought-after leisure destination on the East Coast. The project, situated on a scenic mountainside, had recently received approval to develop a 46-unit glamping resort operating seasonally for six months each year. The analysis aimed to evaluate the site’s potential and provide strategic recommendations for optimising the resort’s development and operations.
The engagement began with a thorough assessment of the site’s physical characteristics, including its topography, access, infrastructure, and views. The mountainous location offered unique opportunities to create immersive guest experiences but also posed challenges related to construction, logistics, and seasonal operations. Our analysis highlighted how to leverage the site’s natural assets while addressing these constraints effectively.
We conducted a comprehensive location analysis, focusing on the Berkshires’ strong appeal as a leisure destination. This included examining tourism trends, guest profiles, and demand drivers such as outdoor recreation, cultural attractions, and regional events. Our team also evaluated the competitive landscape to identify key differentiators that could position the resort as a standout offering.
The recommendations included strategies for site layout to maximise privacy and views for each glamping unit while ensuring efficient circulation and operational logistics. We also advised on incorporating eco-friendly design elements and sustainable practices to align with the growing demand for responsible travel experiences. Additionally, we provided insights on seasonal programming, marketing approaches, and ancillary revenue opportunities to enhance guest engagement and profitability.
The resulting analysis provided the client with a clear understanding of how to optimise the site and align the project with market demands. This strategic guidance ensures the mountainside glamping resort is well-positioned to succeed as a premier destination in the Berkshires.