Hard Rock Hotel & Resort Natal, Rio Grande do Norte, Brazil

Office: Horwath HTL Brazil

Category: Market Analysis and Financial Feasibility Study

Project description: Our Client wanted to associate with a traditional hotel closed for retrofit in Natal, one of the key beach destinations of Brazil. He needed to understand the potential of the business working as hotel compared with the sales of fractional units, in order to negotiate the transaction.

Horwath HTL solution: We performed a typical market research and feasibility study that provided the support our Client needed to face the successfully the negotiations.

Project status: The site was approved by Hard Rock and our Client is finishing the negotiations to acquire the asset.