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Horwath HTL Tourism & Leisure Services
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Horwath HTL have completed more than 1000 Tourism Master Plans.

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Tourism and Leisure

Tourism and Leisure projects make up a large part of our business at Horwath HTL and we pride ourselves on having worked on some very significant projects all over the world.

The tourism industry now accounts for more than 9 percent of global GDP and creates 1 out of 11 jobs in the world.

Tourism represents economic sector diversification and, due to its labour intensity, is perceived by many countries as a significant driver of growth as well as for the cultural advantages the industry brings.

Tourism´s extraordinary growth continues to surpass expectations… we are now in the fifth consecutive year of robust growth in international tourist arrivals following the 2009 global economic crisis and well on track to reach the forecasted 1.8 billion by 2030.
Taleb Rifai, Secretary General of the UNWTO

At Horwath HTL, we fully understand global tourism and leisure Mega Trends that will shape the future, combined with extremely powerful and detailed data on each of the global regions. Therefore, Horwath HTL is capable of providing unparalleled consulting services in tourism and leisure by expert consultants exclusively specialising in the sector.

Our tourism and leisure expertise can be grouped in the following areas:

  • Destination development strategies,
  • Marketing strategies,
  • Institutional support,
  • Project development assistance,
  • Project management assistance.

The strength of Horwath HTL is that we virtually operate in all geographies – enabling us to provide highly specialized solutions for the business challenges our clients face.
Stephane Durand, managing Director, Horwath HTL France

Public policy framework plays a fundamental part in the development and success of tourism initiatives, and forms the backbone of our expertise. We work together with governmental bodies to fully develop a strategy based on technical skill and international best practices to create viable long term schemes that will create value and sustainability.

We offer a range of services for Destination and Tourism Public Organisations, including:

  • Thorough diagnosis of the territory and a proposal for developing a tourism competitiveness strategy with a five to ten-year action plan,
  • Operational marketing plans for destinations and facilities, E-tourism strategies and targeted strategies on specific markets,
  • Technical assistance for strengthening the tourism sector value chain, the improvement of the legal and institutional framework, and the organization of the destination management system,
  • Economic observation and evaluation of public policies.

Each client is a unique individual for us. In our history, Horwath HTL has worked with more than 80 governments in the field of tourism development.
Siniša Topalović, Managing Director, Horwath HTL Croatia

Horwath HTL has extensive knowledge of the Leisure market, which combined with longstanding experience in designing and managing recreational parks, allows us to develop original and viable leisure concepts.

We support private and public investors and developers throughout the creation and life of their tourism and leisure projects, with the following services:

  • Concept development, programming and master planning,
  • Market studies, feasibility and business plans,
  • Investors and operators search,
  • Setting-up public-private procedures,
  • Operational advisory,
  • Brand strategy.

Thanks to our wide network of experts among our permanent staff and affiliated consultants, Horwath HTL is able to provide assistance and be innovative on a wide range of projects, including mixed-use and very specific, cutting-edge or hybrid concepts.

Our experience includes:

  • Destinations,
  • Congress & Event Centres,
  • Culture & Heritage sites,
  • Sport Facilities,
  • Retail & Entertainment,
  • Holiday resorts & clubs,
  • Theme parks,
  • Interpretation centres,
  • Natural & animal parks.

Success Stories

  • Ferris wheel
    Planning & Development, Tourism & Leisure

    Shanghai, China Disneyland Resort Developement Strategy and Feasibility Study

    Scope of Work:

    Market and financial projection for the hotels within the upcoming Disneyland Resort Area.

    Description of Project:

    Forecasted the future room night and F&B demand for the theme park guests as well as outside guests.

    Project Status: Opening 2015

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    Castelfalfi, Toskan, 09.05.2007

[ (c) Christian Wyrwa, Kleine Pfahlstr.6, D-30161 Hannover, Germany, E-Mail: info@wyrwa-foto.de oder cwyrwa@aol.com Tel: +49-511-3945254, Fax:+49-511-1233545, Mobil: +49-171-8340094, 7 % MwSt, St.Nr.: 24/1490/3400, Bankverbindung: Konto: 20068336, BLZ 25050180, Sparkasse Hannover, IBAN: DE43250501800020068336; BIC: SPKHDE2HXXX:, Jegliche Verwendung ausserhalb einer journalistischen bedarf einer gesonderten Freigabe.Es gelten ausschliefllich meine Gesch‰ftsbedingungen (AGB). (Diese kˆnnen eingesehen werden unter: http://www.wyrwa-foto.de/Wyrwa-AGB/Wyrwa_AGB.pdf ) Dieses Lichtbildwerk ist gesetzlich geschuetzt. Nachdruck, Veroeffentlichung und Verwendung nur gegen Honorar (mindestens MFM Liste 2006), Belegexemplar und Autorennennung.: "Foto: Christian Wyrwa" , www.freelens.com/clearing/, kein Modelrelease vorhanden, no modelrelease] [#0,26,121#]
    Planning & Development, Tourism & Leisure

    Toscana Resort Castelfalfi

    Overview: Horwath HTL, Germany were chosen to work for the German Travel giant TUI AG on a pristine tourism development project in Tuscany.

    Solution: Since 2006 until now, we have worked as project developers and project managers, helping the development achieve its potential in a sustainable way without destroying the natural beauty of the area.

    Implementation: The Golf course and other facilities are open and the hotel is due to open in 2017.

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    Holiday resort on the Palm Island in Dubai with a view of Jumeirah
    Planning & Development, Tourism & Leisure

    Changbaishan, China Ski Resort Destination Master Planning and Feasibility Study

    Scope of Work: The Shanghai office prepared written market research report and detailed SWOT analysis for the Client, including artist renditions of sustainable construction standards, development zoning scheme, recommended transportation infrastructure, and phasing strategy. In addition, comparable destination case studies both inside China and internationally were identified for their best development practices.

    Description of Project: Develop an executable 10-year tourism development plan for a 3,000km2 area including the Changbai Mountain UNESCO Biosphere Reserve in China’s Jilin province including the development of diverse outdoor and indoor recreational activities, multiple resort hotels, and the effective integration of future transportation infrastructure with access to tourist attractions. Identify land parcels available for adaptive reuse that could be used to attract investors to develop resorts and other tourism facilities.

    Project Status: Resort officially opened in 2012.

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  • Shanghai skyline with modern urban skyscrapers, China
    Planning & Development, Tourism & Leisure

    Disney China: Resort Development Strategy and Feasibility Study

    Scope of Work:Market and financial projection for the hotels within the upcoming Disneyland Resort Area.

    Description of Project:Forecasted the future room night and F&B demand for the theme park guests as well as outside guests.

    Project Status: Opening 2015

    Download pdf
    Read More
    Holiday resort on the Palm Island in Dubai with a view of Jumeirah
    Planning & Development, Tourism & Leisure

    Changbaishan, China Ski Resort Destination Master Planning and Feasibility Study

    Scope of Work: The Shanghai office prepared written market research report and detailed SWOT analysis for the Client, including artist renditions of sustainable construction standards, development zoning scheme, recommended transportation infrastructure, and phasing strategy. In addition, comparable destination case studies both inside China and internationally were identified for their best development practices.

    Description of Project: Develop an executable 10-year tourism development plan for a 3,000km2 area including the Changbai Mountain UNESCO Biosphere Reserve in China’s Jilin province including the development of diverse outdoor and indoor recreational activities, multiple resort hotels, and the effective integration of future transportation infrastructure with access to tourist attractions. Identify land parcels available for adaptive reuse that could be used to attract investors to develop resorts and other tourism facilities.

    Project Status: Resort officially opened in 2012.

    Read More
    Holiday resort on the Palm Island in Dubai with a view of Jumeirah
    Planning & Development, Tourism & Leisure

    Hangzhou, China Xixi Wetland

    Scope of Work: Full feasibility study with market and financial ananlysis, positioning and projects for this destination.

    Description of Project:
    Recommended the number of hotels to be developed in this destination, with scale and facility recommendation as well as development strategy for each hotel.

    Project Status: Project opened with 3 branded hotel: Sheraton, Banyan Tree, and Angsana.

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  • Anuradhapura ruin, historical capital city of the Sinhalese Buddhist state on Sri Lances The photograph is presenting the Adhayagiri dagoba (stupa).
    Tourism & Leisure

    Anuradhapura Sacred City

    Category: Tourism Development Strategy

    Project Overview: The French Development Agency entrusted Horwath HTL France with the strategy for tourism and cultural development of the Anuradhapura UNESCO World Heritage site in Sri Lanka.

    Solution and Implementation: Horwath HTL conducted a market analysis focusing on international and domestic tourists, creating an international benchmark.

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    Ferris wheel
    Tourism & Leisure

    Fun Park Biograd, Croatia

    Project Overview: The investor in the construction of this fun park intended to offer value added tourism products in the entertainment segment …
    Horwath HTL Solution: Based on the technical proposal of renowned Fun park planners Bausaa architects, Horwath HTL Croatia has concentrated its efforts …
    Implementation: Based on the market findings and report recommendations, the investor has amended the project components and adjusted project phasing …

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    The historical town of Šibenik with its old fortress and tall stone-built houses in a sunny day
    Tourism & Leisure

    Best use concept and financial feasibility study for upland project Mandalina Šibenik, Croatia

    Project Overview: The Investor (Dogus Group) intended to enter into the second phase of tourism development project in Šibenik…
    Horwath HTL Solution: The extensive work that Horwath performed in this assignment included the evaluation of supply and demand factors affecting…
    Implementation: As a result of the findings and Horwath’s recommendations presented in the study, the investor has …

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