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Horwath HTL Tourism & Leisure Services
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Horwath HTL have completed more than 1000 Tourism Master Plans.

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Tourism and Leisure

Tourism and Leisure projects make up a large part of our business at Horwath HTL and we pride ourselves on having worked on some very significant projects all over the world.

The tourism industry now accounts for more than 9 percent of global GDP and creates 1 out of 11 jobs in the world.

Tourism represents economic sector diversification and, due to its labour intensity, is perceived by many countries as a significant driver of growth as well as for the cultural advantages the industry brings.

Tourism´s extraordinary growth continues to surpass expectations… we are now in the fifth consecutive year of robust growth in international tourist arrivals following the 2009 global economic crisis and well on track to reach the forecasted 1.8 billion by 2030.
Taleb Rifai, Secretary General of the UNWTO

At Horwath HTL, we fully understand global tourism and leisure Mega Trends that will shape the future, combined with extremely powerful and detailed data on each of the global regions. Therefore, Horwath HTL is capable of providing unparalleled consulting services in tourism and leisure by expert consultants exclusively specialising in the sector.

Our tourism and leisure expertise can be grouped in the following areas:

  • Destination development strategies,
  • Marketing strategies,
  • Institutional support,
  • Project development assistance,
  • Project management assistance.

The strength of Horwath HTL is that we virtually operate in all geographies – enabling us to provide highly specialized solutions for the business challenges our clients face.
Stephane Durand, managing Director, Horwath HTL France

Public policy framework plays a fundamental part in the development and success of tourism initiatives, and forms the backbone of our expertise. We work together with governmental bodies to fully develop a strategy based on technical skill and international best practices to create viable long term schemes that will create value and sustainability.

We offer a range of services for Destination and Tourism Public Organisations, including:

  • Thorough diagnosis of the territory and a proposal for developing a tourism competitiveness strategy with a five to ten-year action plan,
  • Operational marketing plans for destinations and facilities, E-tourism strategies and targeted strategies on specific markets,
  • Technical assistance for strengthening the tourism sector value chain, the improvement of the legal and institutional framework, and the organization of the destination management system,
  • Economic observation and evaluation of public policies.

Each client is a unique individual for us. In our history, Horwath HTL has worked with more than 80 governments in the field of tourism development.
Siniša Topalović, Managing Director, Horwath HTL Croatia

Horwath HTL has extensive knowledge of the Leisure market, which combined with longstanding experience in designing and managing recreational parks, allows us to develop original and viable leisure concepts.

We support private and public investors and developers throughout the creation and life of their tourism and leisure projects, with the following services:

  • Concept development, programming and master planning,
  • Market studies, feasibility and business plans,
  • Investors and operators search,
  • Setting-up public-private procedures,
  • Operational advisory,
  • Brand strategy.

Thanks to our wide network of experts among our permanent staff and affiliated consultants, Horwath HTL is able to provide assistance and be innovative on a wide range of projects, including mixed-use and very specific, cutting-edge or hybrid concepts.

Our experience includes:

  • Destinations,
  • Congress & Event Centres,
  • Culture & Heritage sites,
  • Sport Facilities,
  • Retail & Entertainment,
  • Holiday resorts & clubs,
  • Theme parks,
  • Interpretation centres,
  • Natural & animal parks.

Success Stories

  • bahai crop
    Tourism & Leisure

    Luxury Resort & Residences in Praia do Forte, Bahia, Brazil

    Office: Horwath HTL Brazil

    Category: Market Research, Concept Development and Feasibility Study

    Project description: Our Client is the owner of one of the last big pieces of land with own beach in the consolidated tourism destination Praia do Forte in the Bahia Estate, Northeast, Brazil. He wanted to define the best project to develop, including the most adequate brands to manage the proposed hotel and the expected attached residential condominium.

    Horwath HTL solution: We made a deep market research in the region and in the entire Brazilian shore seeking for references in the luxury segment. We also studied the best use of the land and proposed a preliminary Area Program and configuration of a medium-size luxury hotel with branded residences, a beach club with a small service area, and a condominium of non-branded residences.

    We also identified the most adequate brands and launched the first conversations on behalf of our Client.

    Project status: Project under development.

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    paulo crop
    Tourism & Leisure

    Hard Rock Hotel, São Paulo Paulista, Brazil

    Office: Horwath HTL Brazil

    Category: Investment Memorandum

    Project description: Our Client needed to have an initial presentation material to introduce the project to his investors and also to Hard Rock. His idea is renting a corporate office located in the most relevant Avenue of São Paulo city (the “Paulista”) and converting it in a Hard Rock hotel.

    Horwath HTL solution: We made a brief market research and preliminary financial projections and prepared an Investment Memorandum. This document was very useful to the client to introduce the business to investors and to Hard Rock.

    Project status: The site was approved by Hard Rock and our Client is negotiating the leasing of the edifice.

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    hard rock aaa crop
    Tourism & Leisure

    Hard Rock Hotel, São Paulo Morumbi, Brazil

    Office: Horwath HTL Brazil

    Category: Investment Memorandum

    Project description: Our Client developed a project of inserting a Hard Rock Hotel in one of the most modern corporate edifices in São Paulo, Brazil. He required an introductory document to present the business to Hard Rock and to his investors.

    Horwath HTL solution: We made a brief market research and preliminary financial projections and prepared an Investment Memorandum. This document was very useful to the client to introduce the business to investors and to Hard Rock.

    Project status: The site was approved by Hard Rock but our Client could not negotiation the leasing of the edifice in the conditions his investors required to enter into the business.

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  • rio grande crop
    Tourism & Leisure

    Hard Rock Hotel & Resort Natal, Rio Grande do Norte, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis and Financial Feasibility Study

    Project description: Our Client wanted to associate with a traditional hotel closed for retrofit in Natal, one of the key beach destinations of Brazil. He needed to understand the potential of the business working as hotel compared with the sales of fractional units, in order to negotiate the transaction.

    Horwath HTL solution: We performed a typical market research and feasibility study that provided the support our Client needed to face the successfully the negotiations.

    Project status: The site was approved by Hard Rock and our Client is finishing the negotiations to acquire the asset.

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    parana2
    Tourism & Leisure

    Hard Rock Hotel & Resort Ilha do Sol, Paraná, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis, Financial Feasibility Study, Assistance in Concept Design and Assistance in Negotiations

    Project description: Our Client took an option to acquire a huge non-finished construction inside an island (“Island of the Sun”) located in a very reach inland region without relevant tourism development. Our Client needed to confirm the existence and size of the potential demand for sale the fractional units and for the further operation of the resort.

    Horwath HTL solution: We performed a market research focused in the potential demand. We found a very significative amount of wealthy families in the cities around the island, requiring a nearby high-level resort for their holidays. We also forecasted the rhythm of sales and advised about the commercial strategy to position the resort. That information, together with a complete Feasibility Study, were key elements to sign the contract with Hard Rock and with the owner of the asset.

    Project status: Our Client bought a part of the project, signed with Hard Rock and his Fund approved the structure of the operation. Nowadays is under construction, expecting to open in the Summer of 2019. Together with Ibiza, this will be the second Hard Rock resort inside an island.

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    Fortaleza htl crop
    Tourism & Leisure

    Hard Rock Hotel & Resort Fortaleza, Ceará, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis, Financial Feasibility Study, Assistance in Concept Design and Assistance in Negotiations

    Project description: Our Client took an option to acquire a huge non-finished construction by the beach in Fortaleza, the Brazilian Northeast. He needed to show to Hard Rock the existence of potential demand as to support a resort of 220 hotel suites and 175 attached residences. He also needed to convince Hard Rock to accept the ownership structure he has designed with his investment Fund (residential fractional with them keeping a share and the general control).

    Horwath HTL solution: First of all, we performed a market research that showed the consistent demand of the Fortaleza area which served for Hard Rock understanding the potential of the location. Later we developed a model describing the financials of the project divided in (1) The sales of fractional units, (2) The operation as resort. We helped our Client to negotiate a business model with Hard Rock providing information, models, scenarios and different calculations.

    Project status: Our Client signed the agreement with Hard Rock and his Fund approved the structure of the operation. He bought the asset and nowadays is under construction, expecting to open in the Summer of 2019.

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  • Ferris wheel
    Planning & Development, Tourism & Leisure

    Shanghai, China Disneyland Resort Developement Strategy and Feasibility Study

    Scope of Work:

    Market and financial projection for the hotels within the upcoming Disneyland Resort Area.

    Description of Project:

    Forecasted the future room night and F&B demand for the theme park guests as well as outside guests.

    Project Status: Opening 2015

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    Castelfalfi, Toskan, 09.05.2007

[ (c) Christian Wyrwa, Kleine Pfahlstr.6, D-30161 Hannover, Germany, E-Mail: info@wyrwa-foto.de oder cwyrwa@aol.com Tel: +49-511-3945254, Fax:+49-511-1233545, Mobil: +49-171-8340094, 7 % MwSt, St.Nr.: 24/1490/3400, Bankverbindung: Konto: 20068336, BLZ 25050180, Sparkasse Hannover, IBAN: DE43250501800020068336; BIC: SPKHDE2HXXX:, Jegliche Verwendung ausserhalb einer journalistischen bedarf einer gesonderten Freigabe.Es gelten ausschliefllich meine Gesch‰ftsbedingungen (AGB). (Diese kˆnnen eingesehen werden unter: http://www.wyrwa-foto.de/Wyrwa-AGB/Wyrwa_AGB.pdf ) Dieses Lichtbildwerk ist gesetzlich geschuetzt. Nachdruck, Veroeffentlichung und Verwendung nur gegen Honorar (mindestens MFM Liste 2006), Belegexemplar und Autorennennung.: "Foto: Christian Wyrwa" , www.freelens.com/clearing/, kein Modelrelease vorhanden, no modelrelease] [#0,26,121#]
    Planning & Development, Tourism & Leisure

    Toscana Resort Castelfalfi

    Overview: Horwath HTL, Germany were chosen to work for the German Travel giant TUI AG on a pristine tourism development project in Tuscany.

    Solution: Since 2006 until now, we have worked as project developers and project managers, helping the development achieve its potential in a sustainable way without destroying the natural beauty of the area.

    Implementation: The Golf course and other facilities are open and the hotel is due to open in 2017.

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    Holiday resort on the Palm Island in Dubai with a view of Jumeirah
    Planning & Development, Tourism & Leisure

    Changbaishan, China Ski Resort Destination Master Planning and Feasibility Study

    Scope of Work: The Shanghai office prepared written market research report and detailed SWOT analysis for the Client, including artist renditions of sustainable construction standards, development zoning scheme, recommended transportation infrastructure, and phasing strategy. In addition, comparable destination case studies both inside China and internationally were identified for their best development practices.

    Description of Project: Develop an executable 10-year tourism development plan for a 3,000km2 area including the Changbai Mountain UNESCO Biosphere Reserve in China’s Jilin province including the development of diverse outdoor and indoor recreational activities, multiple resort hotels, and the effective integration of future transportation infrastructure with access to tourist attractions. Identify land parcels available for adaptive reuse that could be used to attract investors to develop resorts and other tourism facilities.

    Project Status: Resort officially opened in 2012.

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