Experience tourism has shifted from being solely about leisure to becoming a deeper, more purposeful journey. What once revolved around sightseeing and ticking off landmarks has evolved into immersive encounters with local culture, authentic activities, and meaningful connections. Today’s travelers aren’t just visiting—they’re seeking to live the destination. This evolution reflects the growing demand for personalized and authentic experiences that stray from mass tourism products. Tourists are looking for interaction with local communities, learning traditional skills, participating in local festivities, and understanding the cultural and historical context of the area.