Our consultants were engaged to develop a mixed-use conceptualisation for a hotel and cultural project at the Pachamama Museum, integrating hospitality with a cultural and educational experience. The client sought a feasibility-driven approach to ensure the project aligned with market demand while respecting the site’s cultural significance.

The engagement began with an assessment of the museum’s visitor profile, analysing attendance patterns, demographic trends, and the potential for extended-stay experiences. We evaluated how a hotel component could complement the museum, attracting both domestic and international guests while enhancing the overall visitor experience. The study also considered the integration of cultural programming, event spaces, and sustainability initiatives to create a cohesive and marketable concept.

A competitive market analysis was conducted to assess similar cultural and heritage-driven hospitality projects, identifying key success factors and positioning strategies. We examined demand drivers, operational models, and financial performance benchmarks to determine the optimal scale and service level for the hotel component. This analysis was supported by preliminary financial projections, estimating potential revenue streams from accommodation, food and beverage, and experiential offerings.

Working closely with the client, we refined the conceptual vision, ensuring it aligned with both commercial viability and the museum’s cultural mission. Our recommendations provided a framework for the project’s next development phases, guiding investment discussions and design considerations. By delivering a clear and market-driven strategy, we enabled the client to move forward with a well-defined and sustainable mixed-use concept.

Project Location

Amaicha del Valle, Tucumán, Argentina