Jennifer Chen

Business Development, São Paulo, Brazil

Jennifer Chen is an accomplished executive with over 15 years of experience across the luxury market, specializing in business development, investor relations, and brand-driven real estate projects.

Based in São Paulo, Jennifer plays a pivotal role in Horwath HTL’s expansion in Brazil and Argentina, leading strategic initiatives in the hospitality, tourism, and leisure sectors.


As Founder and CEO of JC Capital, Jennifer built a boutique investment and advisory firm dedicated to connecting high-value projects with global investors. Her work spans agribusiness, tourism, hospitality, real estate, and technology, with a sharp focus on creating tailored growth strategies, organizing high-level matchmaking events, and facilitating public-private partnerships. Her expertise lies in navigating complex funding landscapes and developing branded projects that align with market trends and investor expectations.

Since 2022, Jennifer has also served as the exclusive Brazil representative for Branded Property Advisory (BPA), where she facilitates the integration of iconic lifestyle brands such as Porsche Design, Fendi, Bottega Veneta, and Bentley into hospitality and residential developments. She is widely recognized for her creative approach to brand positioning and the successful adaptation of global standards to regional opportunities.

Earlier in her career, Jennifer co-founded D’Felix Real Estate Intelligence, where she managed a portfolio of premium residential and corporate properties, and launched a fashion brand in São Paulo’s prestigious Cidade Jardim Mall, gaining national media recognition.

Jennifer holds a Bachelor's degree in Business Administration with a focus on Fashion Management from Lynn University in Florida. She is fluent in Portuguese and English and is known for her dynamic presence, cross-cultural agility, and extensive high-level network across Latin America and the global luxury investment ecosystem.