Aldea en la Patagonia, a remote hospitality project, required strategic consulting to define its market positioning, operational framework, and financial viability. Our consultants were engaged to assess the development concept, ensuring it aligned with market demand while delivering a commercially sustainable and logistically feasible model.

The engagement began with a comprehensive market analysis, examining regional tourism trends, competitive benchmarks, and guest expectations for remote, experience-driven accommodations. This included an assessment of target segments, pricing strategies, and brand positioning to ensure differentiation in the marketplace. A review of the proposed facilities, services, and operational structure was conducted to align the concept with both market demand and logistical realities.

Given the project’s remote nature, particular attention was given to operational challenges, including supply chain logistics, staffing requirements, and infrastructure constraints. Our team developed financial projections to assess revenue potential, cost structures, and return on investment, incorporating sensitivity analyses to account for seasonal fluctuations and external market factors. Sustainability considerations were also integrated, ensuring responsible development practices aligned with both environmental and market expectations.

The final recommendations provided a strategic roadmap, covering market positioning, operational efficiencies, and financial sustainability. By addressing both commercial and logistical challenges, our work enabled the client to refine their development approach, ensuring Aldea en la Patagonia was positioned as a distinctive and viable remote hospitality offering.

Project Location

San Martin de los Andes, Argentina