The feasibility study for the Hilton Garden Inn Hotel aimed to assess the viability of opening a new property under the Hilton Garden Inn brand, considering market demand, financial projections, and operational logistics. Our consultants were engaged to provide a comprehensive analysis of the hotel’s potential in its specific location, ensuring the project was financially sound and aligned with both market conditions and the brand’s standards.

The process began with a detailed analysis of the local market, including an assessment of demand drivers such as business and leisure travel, the local economy, and competition in the area. This involved studying the occupancy rates, pricing strategies, and customer preferences at competing hotels to understand the positioning of Hilton Garden Inn within the market. A key focus was identifying the target customer base and ensuring the hotel’s offerings would meet their needs.

Financial modelling played a crucial role in evaluating the investment required, projected revenue, and operating costs. We used multiple valuation methodologies to determine the financial potential of the property, including scenario-based projections for occupancy rates, average daily rates, and revenue per available room. Sensitivity analyses were also conducted to understand the potential impacts of different market conditions, economic factors, and operational costs on the hotel’s profitability.

Operational feasibility was another key component, focusing on staffing, service delivery models, and cost management strategies. We provided recommendations on the most efficient operational structure, taking into account the Hilton Garden Inn brand’s standards and the specific requirements of the market.

The final feasibility report provided the client with a clear assessment of the project’s potential, identifying both risks and opportunities. It offered a detailed financial projection, along with strategic recommendations for development and market positioning. Our work enabled the client to make informed decisions regarding the development of the Hilton Garden Inn, ensuring the project’s alignment with their broader business strategy and the market’s needs.

Project Location

Posadas, Argentina