Our Offices
Welcome to the USA
For more than 100 years, Horwath HTL has been the industry’s trusted partner for success in the United States. Our team of strategic business advisors have a proven track record of assessing specific situations, prescribing the right solutions, and providing the necessary ongoing counsel to ensure client success.
We are Horwath HTL, the global leader in hotel, tourism and leisure consulting. Contact one of our US offices to learn more about the value we can bring to your organization.
Regional Contacts
Local Offices
Atlanta Office
2472 Jett Ferry Rd
Suite 400-302, Dunwoody,
Atlanta GA 30338
Denver Office
6400 South Fiddlers Green Circle
Suite 250, Greenwood Village
Colorado 80111
Toll free +1-888-800-7258
New York Office
Americas Towers
1177 6th Avenue, 5th Floor
New York NY 10036
Toll free +1-888-800-7258
Projects completed
Years in Operation
Offices
Capabilities
Creative solutions for a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
USA projects
We help ambitious clients achieve extraordinary outcomes.
Asset Management of Mr. C, Coconut Grove
Miami, USA
BOH Planning for Large-Scale Resort Development
Orlando, USA
Brand & Developer Selection for Lifestyle Hotel
Charlotte, USA
Brand Selection & Development of Lifestyle Hotel
Roswell, GA, USA
Due Diligence of L’Ermitage Hotel, Beverly Hills
Beverley Hills, USA
Expert Opinion on Land Value Dispute
F&B Consulting for 1,000-Key Hotel Development
Trelawny, Jamaica
Feasibility Study & Development for Boutique Hotel
Chicago, USA
Local insights
Cutting-edge analysis.
Navigating the Inevitable Reset
The hospitality industry, particularly in the United States, is at an inflection point. Economic indicators are flashing caution, sentiment is softening, and the easy growth of the past few years is giving way to a more sobering reality. At Horwath HTL, we believe this environment is not one to fear – but one to understand and strategically engage with. While many in the market are debating the signs, the implications are increasingly clear. Even Goldman Sachs – the standard-bearer for Wall Street foresight – has wavered in its outlook, raising the probability of a U.S. recession to 35% in late March. Their rationale? Slowing growth, weakening household and business confidence, and a policy climate more tolerant of economic discomfort.

Feasibility meets strategy: market-driven hotel development
Hotel development continues to gain momentum. Brands are growing, developers are active, and capital is cautiously finding its way back into the market. But in today’s environment, simple feasibility isn’t enough. Stakeholders need to understand not just whether a project is viable – they need to know how it will affect the competitive landscape, the community, and long-term asset performance. That’s why true feasibility requires an integrated approach – one that combines market impact insight with disciplined valuation and investment foresight.

Hotel asset values and strategic positioning in a policy-driven climate
Recent federal policy activity in the United States is reshaping the operating environment for hotels and travel-aligned businesses. The implications of new regulatory measures—ranging from tightened cross-border access to reductions in government expenditures and a reconfigured trade posture—are already filtering through to performance data and asset pricing in hospitality. At Horwath HTL, our focus is to help stakeholders interpret these signals through the lens of value: whether that’s the valuation of individual hotel assets, the enterprise value of lodging platforms, or the strategic advisability of hospitality investment. In today’s climate, our role centers on identifying how policy inputs are translating into financial outcomes for hotel owners, operators, and investors.

MarketCompass Lodging Reports
Washington, D.C. – 2024 Q4
This report analyzes the Washington, D.C. lodging market for 4Q 2024, covering various hotel classes, from luxury to economy. The region is a top-tier market, driven by government activities and a highly educated workforce. While the economy benefits from diverse industries and strong hospitality demand, it faces risks due to reliance on government jobs and a costly housing market. The report includes key metrics like occupancy, ADR, and RevPAR, along with investment rates, brand representation, and air passenger traffic. It also provides performance rankings, and notable strengths and challenges for each hotel class. Click here to view a shortened preview of the report.
Washington State Area – 2024 Q4
This report analyzes the Washington State lodging market for 4Q 2024, focusing on the Spokane-Spokane Valley area’s economic drivers like healthcare and logistics. The market ranks in the 57th percentile nationally, categorized as “moderate.” The report provides performance metrics by hotel class (Luxury to Economy) including occupancy, ADR, and RevPAR, with trends from 1990 through December 2024. It highlights the largest hotels by class, brand representation, and investment rates. The report also examines air passenger throughput and published rates. Spokane’s economy faces some headwinds, such as declining university enrollments, and a softening housing market, but economic growth overall is expected to support the lodging sector. Click here to view a shortened preview of the report.
Tulsa, OK – 2024 Q4
This report analyzes Tulsa’s lodging market in 4Q 2024, highlighting its diverse economy with strengths in manufacturing and aerospace, though facing challenges from the energy sector and moderating population growth. The Tulsa market is ranked as “risky” overall, with performance varying across hotel classes. The report details occupancy, ADR, and RevPAR trends from 1990-2024, and includes key metrics for different hotel segments. Investment rates and risks are assessed, and the report includes data on air passenger throughput, published rates, and brand representation. The outlook suggests opportunities for strategic investment within the hospitality sector despite current challenges. Click here to view a shortened preview of the report.
Tucson, AZ – 2024 Q4
This report analyzes Tucson, Arizona’s lodging market for 4Q 2024. Tucson’s economy is supported by job growth and the University of Arizona, but the hospitality sector faces labor challenges. The market ranks moderately among top US hotel markets. Performance varies across hotel classes, with Luxury and Upper Upscale segments showing strength in recovery. The Upscale, Upper Midscale, Midscale and Economy classes face challenges. The report details occupancy, ADR, and RevPAR trends, along with brand representation and investment risk by class, and airline passenger data. The defense sector and housing market also influence hospitality demand. Click here to view a shortened preview of the report.
Tampa, FL – 2024 Q4
Tampa’s lodging market is a top-tier performer, ranking in the 95th percentile nationally. The economy is bolstered by tourism and healthcare, despite challenges from high interest rates impacting job growth and housing affordability. The region’s diverse sectors and strong in-migration support hospitality demand. Tampa’s hotel market is segmented into six classes, each with varying performance and investment rates. Occupancy, ADR, and RevPAR trends are tracked, along with brand representation. The report highlights supply challenges and provides detailed analysis of each hotel class, including their strengths and weaknesses. The data spans from 1990 to December 2024. Click here to view a shortened preview of the report.
Syracuse, NY – 2024 Q4
Syracuse, NY’s lodging market is analyzed in this report, covering the fourth quarter of 2024. The local economy shows job growth in healthcare and professional services, while facing demographic challenges. Manufacturing is poised for revitalization, particularly with increased defense spending and a major semiconductor investment. The lodging market is ranked as “Under-Performing” overall. Performance varies across hotel classes, with luxury showing strengths in rate changes, and upscale leading in occupancy. Detailed metrics for occupancy, average daily rate, and revenue per available room are provided for each class. The report also includes brand representation and investment rates. Click here to view a shortened preview of the report.
South Carolina State Area – 2024 Q4
This report analyzes the South Carolina State Area lodging market for 4Q 2024, encompassing six hotel classes. The Greenville area’s economy, driven by healthcare and manufacturing, faces low-wage job challenges. The overall market ranks below average nationally, with varying performance across classes. Luxury and Upper Upscale hotels face occupancy and RevPAR challenges, while Upscale shows growth. Upper Midscale demonstrates mixed performance. Midscale and Economy classes are top performers. Key metrics include occupancy, ADR, and RevPAR, with detailed analysis by class. The report also covers air travel, brand representation, investment risks and rates, and economic outlook. Click here to view a shortened preview of the report.
Seattle, WA – 2024 Q4
This 4Q 2024 report analyzes Seattle’s lodging market. The area is a top-tier market, ranking in the 98th percentile nationally. Seattle has a diverse economy, but faces tech sector challenges that could impact hotel demand. The report examines various hotel classes, from luxury to economy, providing key metrics such as occupancy, ADR, and RevPAR. It also covers brand representation, investment rates, air passenger throughput and published rates. Manufacturing is recovering, while consumer-driven industries face near-term weakness. The analysis includes market performance rankings and a look at the largest hotels within each segment. Click here to view a shortened preview of the report.