
Hospitality Experience
Brand & Developer Selection for Lifestyle Hotel
Our client is one of the nation's leading groups in developing fully integrated innovation districts. They are focused on the growing and specialized real estate needs of universities and research institutions. They intend to introduce a lodging component to their innovation district in Charlotte, NC.
Project Scope
Our team was engaged by one of the nation’s leading developers of fully integrated innovation districts to assist in **brand and developer selection** for a proposed lifestyle hotel within their innovation district in Charlotte, North Carolina. The client, recognised for addressing the specialised real estate needs of universities and research institutions, sought to introduce a lodging component that complemented the district’s forward-thinking ethos while meeting the diverse needs of its occupants and visitors.
The engagement began with a comprehensive analysis of the innovation district’s ecosystem, including its existing infrastructure, tenant mix, and user demographics. We assessed demand drivers such as visiting scholars, corporate partners, students, and event attendees, as well as the surrounding market’s hospitality landscape, to identify opportunities for differentiation.
We conducted a targeted brand selection process, identifying lifestyle hotel brands that aligned with the innovation district’s identity as a hub of creativity, collaboration, and progress. This included evaluating each brand’s positioning, guest profile alignment, operational philosophy, and design capabilities. Our recommendations prioritised brands known for integrating cutting-edge design, flexible spaces, and technology-forward amenities that resonate with a dynamic, innovation-focused audience.
In parallel, we facilitated the developer selection process, leveraging our network to identify experienced hospitality developers capable of delivering a product that met both operational and architectural requirements. Our criteria included expertise in lifestyle hospitality, experience with mixed-use projects, and a demonstrated ability to work within the unique framework of innovation districts.
The resulting brand and developer partnerships positioned the proposed hotel to serve as a central gathering place within the district, offering spaces for collaboration, relaxation, and inspiration. By integrating seamlessly with the district’s vision, the hotel enhances the value proposition of the development and supports the client’s mission of fostering innovation and community. This project highlights our ability to align hospitality solutions with specialised real estate concepts, creating synergistic and impactful outcomes.
Project Location
Charlotte, USA