Ellen Graeff
Consultant, Frankfurt, Germany
Ellen Graeff consults for Horwath HTL Germany, where her areas of expertise include feasibility studies, project management, digitisation, conceptualisation and long-term strategic planning for real estate and hotel managers, particularly for private investors.
Bio
Ellen Graeff is a Consultant at Horwath HTL Germany, specialising in feasibility studies, project management, digitisation, conceptualisation, and long-term strategic planning for real estate and hotel managers, particularly for private investors. Since joining the firm in July 2021, Ellen has become a key contributor to development and asset management for hotels, with additional expertise in strategy, branding, and hotel operations.
Ellen began her career at Maritim Hotel GmbH before moving to the London headquarters of Marriott Hotels International, where she gained valuable experience in sales. She holds a degree in Tourism Management from Heilbronn University of Applied Sciences, where she focused on International Management, Hotel Management, and Incoming Tourism. Her diploma thesis explored the tourism value chain, laying the groundwork for her deep understanding of the industry.
Following her studies, Ellen refined her skills as an Account Manager at Booking.com, working across Munich and San Francisco. She returned to the hotel sector in 2011 with Accor Hospitality GmbH in Munich, specialising in corporate and MICE (Meetings, Incentives, Conferences, and Exhibitions) distribution.
In July 2018, Ellen joined Nemis Consulting as a project manager, where she further developed her expertise in hospitality distribution, marketing, online reputation, and e-commerce. These skills have positioned her as a valuable asset in creating and implementing innovative strategies for the hospitality sector.
Ellen’s breadth of experience across hotel operations, sales, and strategy development, combined with her focus on digitisation and modernisation, allows her to deliver tailored solutions to her clients, supporting them in achieving sustainable growth and operational excellence.
Ellen's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Dutch Hotel Portfolio Valuation
Berlin and Osnabruck, Germany
Independent Feasibility Study Evaluation
Belgrade, Serbia
Feasibility Study for Proposed Concept
Neuss, Germany
Operational Analysis & Digital Transformation for SV Group
Multiple locations, Germany
PreOpening Support for Steigenberger GrandHotel and Spa
Heringsdorf, Germany
Strategic Operational Advisory
Biberach, Germany
Feasibility Study for TU Dresden University
Grillenburg, Germany
Feasibility Study for F&B Leases
Koblenz, Germany
Expert insights
Cutting edge analysis.
DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.
The Brand Bubble: Navigating an overloaded market
Our latest report delves into the evolution of the hotel industry, explores the transformation of the hotel industry over the past few decades, focusing on the shift from ownership to franchising and branding as a strategic response to high costs and risks.
Germany Tourism Trends & Relevant Markets
Horwath HTL’s latest trend study – in collaboration with the Heilbronn University of Applied Science – focuses on current trend drivers shaping the tourism sector, including the digitalisation of services, the personalisation of travel experiences and the rise of sustainable tourism. The tourism industry is facing a dynamic environment influenced by a variety of factors: rapid globalisation, a high degree of digitalisation, changing travel habits of a fast-growing population and greater environmental awareness in times of climate change are among the key influencing factors that are continuously changing the tourism industry. These changes are forcing the tourism sector to evolve and adapt its offerings.
Germany Hotels & Chains Report 2022
The latest edition of the German Hotels & Chains report provides a snapshot of a fascinating moment in hospitality. Will we see the direction of the industry change forever? Hotel chains in Germany continue to expand their portfolio in 2022. As a result, the number of rooms in hotel chains is growing to an all-time high of 334,562 rooms, an increase of 5.5 percent compared to 2018. Strong market penetration is particularly evident in major cities such as Berlin, Frankfurt, Munich, and Hamburg. With 584 hotels across all segments and 115,123 rooms, these metropolitan areas command one-third of the total room capacity in the hotel market.
Digital bodyguard in Hotel Asset Management
In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.
Germany Hotels & Chains Report 2021
The German hotel market has shown remarkable resilience and growth, even in the face of global challenges like the COVID-19 pandemic. This report provides a comprehensive analysis of the hotel chains in Germany, highlighting the trends, key players, and market dynamics that shaped the industry in 2021.