Horwath HTL was appointed to undertake a short feasibility study for a select service upscale hotel in Soho, London. The chain already had a property in London and was looking to expand.
Description of Project
Horwath HTL provided an understanding of the key parameters affecting the positioning of the future project and its anticipated financial performance. In preparing this study our team undertook analyses of the local hotel market and the proposed location of the property, reviewed the site and existing buildings, as well as the conversion plans, and produced estimates of trading performance for the proposed hotel.
Our Market and Feasibility Study was used for financing purposes and the hotel subsequently opened in 2013.