Christian Buer
Managing Partner, Frankfurt, Germany
Christian Buer is the Managing Partner at Horwath HTL Germany, with a specialisation in the analysis, acquisition and management of hospitality properties.
Bio
Christian Buer is the Managing Partner of Horwath HTL Germany, where he specialises in the analysis, acquisition, and management of hospitality properties. His extensive expertise encompasses all stages of the hospitality project lifecycle, from initial concept development through to operational management and project completion.
Christian is highly experienced in the valuation of hotel properties, with a focus on determining market value and forecasting income potential to ensure optimal return on investment. His strategic approach combines detailed financial assessments with an in-depth understanding of market dynamics, enabling clients to make informed decisions about their hospitality assets.
Beyond his core consultancy work, Christian is actively involved in the development and implementation of comprehensive tourism master plans. He collaborates with stakeholders to drive sustainable growth, improve destination appeal, and enhance visitor experiences. His work reflects a commitment to balancing economic performance with long-term viability and community benefit.
In addition to his professional achievements, Christian contributes to the advancement of the hospitality field through academia. He is a Professor at Heilbronn University and serves on the Board of Experts for Next Generation Development, where he supports initiatives aimed at fostering innovation and leadership within the industry.
Christian holds a PhD from the University of St. Gallen, which underscores his rigorous academic background and analytical capabilities. His combination of professional expertise, strategic insight, and academic contributions positions him as a leading figure in hospitality consultancy and education.
In addition to his core responsibilities, Christian plays a significant role in the development and execution of extensive tourism master plans. He works with stakeholders to foster sustainable growth and enhance the visitor experience. His dedication to the field extends to his academic contributions as a Professor at Heilbronn University and as a Member of the Board of Experts for Next Generation Development.
Christian's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Dutch Hotel Portfolio Valuation
Berlin and Osnabruck, Germany
Independent Feasibility Study Evaluation
Belgrade, Serbia
Feasibility Study for Proposed Concept
Neuss, Germany
Operational Analysis & Digital Transformation for SV Group
Multiple locations, Germany
PreOpening Support for Steigenberger GrandHotel and Spa
Heringsdorf, Germany
Strategic Operational Advisory
Biberach, Germany
Feasibility Study for TU Dresden University
Grillenburg, Germany
Feasibility Study for F&B Leases
Koblenz, Germany
Expert insights
Cutting edge analysis.
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Horwath HTL’s latest trend study – in collaboration with the Heilbronn University of Applied Science – focuses on current trend drivers shaping the tourism sector, including the digitalisation of services, the personalisation of travel experiences and the rise of sustainable tourism. The tourism industry is facing a dynamic environment influenced by a variety of factors: rapid globalisation, a high degree of digitalisation, changing travel habits of a fast-growing population and greater environmental awareness in times of climate change are among the key influencing factors that are continuously changing the tourism industry. These changes are forcing the tourism sector to evolve and adapt its offerings.

Germany Hotels & Chains Report 2022
The latest edition of the German Hotels & Chains report provides a snapshot of a fascinating moment in hospitality. Will we see the direction of the industry change forever? Hotel chains in Germany continue to expand their portfolio in 2022. As a result, the number of rooms in hotel chains is growing to an all-time high of 334,562 rooms, an increase of 5.5 percent compared to 2018. Strong market penetration is particularly evident in major cities such as Berlin, Frankfurt, Munich, and Hamburg. With 584 hotels across all segments and 115,123 rooms, these metropolitan areas command one-third of the total room capacity in the hotel market.

Germany Hotels & Chains Report 2021
The German hotel market has shown remarkable resilience and growth, even in the face of global challenges like the COVID-19 pandemic. This report provides a comprehensive analysis of the hotel chains in Germany, highlighting the trends, key players, and market dynamics that shaped the industry in 2021.
