Susann Sparwasser
Consultant, Frankfurt, Germany
Susann Sparwasser is a consultant at Horwath HTL Germany. Her areas of expertise include feasibility studies, project management, conception and long-term strategic planning for hotels and destinations.
Bio
Susann Sparwasser is a Consultant at Horwath HTL Germany, where she specialises in preparing comprehensive feasibility studies for hospitality and tourism projects. Her work involves analysing optimal business locations, assessing competitive landscapes, and conducting detailed financial projections to determine profitability and viability. In addition to her analytical expertise, Susann contributes to the firm's thought leadership by writing articles on industry trends and managing the company’s LinkedIn presence.
Susann holds a Master's degree in International Tourism Management from the University of Heilbronn. Her academic foundation is complemented by practical international experience gained during her time living and working in Argentina, Spain, and Italy. Before joining Horwath HTL Germany in May 2024, she honed her skills in sales and project management as a Group & Event Manager for a tour operator in Heilbronn.
Drawing on her international background and diverse experience, Susann brings a global perspective to her consulting work. Her ability to integrate analytical rigor with an understanding of cultural and market nuances enables her to deliver insightful and tailored solutions to clients. Her contributions are instrumental in ensuring the quality and impact of Horwath HTL Germany's projects.
Susann's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Dutch Hotel Portfolio Valuation
Berlin and Osnabruck, Germany
Independent Feasibility Study Evaluation
Belgrade, Serbia
Feasibility Study for Proposed Concept
Neuss, Germany
Operational Analysis & Digital Transformation for SV Group
Multiple locations, Germany
PreOpening Support for Steigenberger GrandHotel and Spa
Heringsdorf, Germany
Strategic Operational Advisory
Biberach, Germany
Feasibility Study for TU Dresden University
Grillenburg, Germany
Feasibility Study for F&B Leases
Koblenz, Germany
Expert insights
Cutting edge analysis.
Between visibility and independence – the dominant market position of Booking.com
The online travel agency (OTA) Booking.com was founded in Amsterdam in 1996 and is now one of the best-known international booking portals for vacation accommodation.

DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.

The Brand Bubble: Navigating an overloaded market
Our latest report delves into the evolution of the hotel industry, explores the transformation of the hotel industry over the past few decades, focusing on the shift from ownership to franchising and branding as a strategic response to high costs and risks.

Germany Tourism Trends & Relevant Markets
Horwath HTL’s latest trend study – in collaboration with the Heilbronn University of Applied Science – focuses on current trend drivers shaping the tourism sector, including the digitalisation of services, the personalisation of travel experiences and the rise of sustainable tourism. The tourism industry is facing a dynamic environment influenced by a variety of factors: rapid globalisation, a high degree of digitalisation, changing travel habits of a fast-growing population and greater environmental awareness in times of climate change are among the key influencing factors that are continuously changing the tourism industry. These changes are forcing the tourism sector to evolve and adapt its offerings.

Germany Hotels & Chains Report 2022
The latest edition of the German Hotels & Chains report provides a snapshot of a fascinating moment in hospitality. Will we see the direction of the industry change forever? Hotel chains in Germany continue to expand their portfolio in 2022. As a result, the number of rooms in hotel chains is growing to an all-time high of 334,562 rooms, an increase of 5.5 percent compared to 2018. Strong market penetration is particularly evident in major cities such as Berlin, Frankfurt, Munich, and Hamburg. With 584 hotels across all segments and 115,123 rooms, these metropolitan areas command one-third of the total room capacity in the hotel market.

Digital bodyguard in Hotel Asset Management
In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.
