Ellen Graeff is a Consultant at Horwath HTL Germany, specialising in feasibility studies, project management, digitisation, conceptualisation, and long-term strategic planning for real estate and hotel managers, particularly for private investors. Since joining the firm in July 2021, Ellen has become a key contributor to development and asset management for hotels, with additional expertise in strategy, branding, and hotel operations.

Ellen began her career at Maritim Hotel GmbH before moving to the London headquarters of Marriott Hotels International, where she gained valuable experience in sales. She holds a degree in Tourism Management from Heilbronn University of Applied Sciences, where she focused on International Management, Hotel Management, and Incoming Tourism. Her diploma thesis explored the tourism value chain, laying the groundwork for her deep understanding of the industry.

Following her studies, Ellen refined her skills as an Account Manager at Booking.com, working across Munich and San Francisco. She returned to the hotel sector in 2011 with Accor Hospitality GmbH in Munich, specialising in corporate and MICE (Meetings, Incentives, Conferences, and Exhibitions) distribution.

In July 2018, Ellen joined Nemis Consulting as a project manager, where she further developed her expertise in hospitality distribution, marketing, online reputation, and e-commerce. These skills have positioned her as a valuable asset in creating and implementing innovative strategies for the hospitality sector.

Ellen’s breadth of experience across hotel operations, sales, and strategy development, combined with her focus on digitisation and modernisation, allows her to deliver tailored solutions to her clients, supporting them in achieving sustainable growth and operational excellence.