Industry Report

Sustainability in hotels – from expense to profit

Global environmental concerns relating to climate change, rising carbon emissions, global warming, rising sea levels, and increased sea surface temperatures, among others, are at the forefront of today’s concerns. These environmental issues cannot, and must not, be ignored, and they remain one of the primary concerns within the tourism and hotel industries.

Sustainable development and operations within hotels are a large part of the equation in combating rising climate risks. This special market report aims to provide an overview of the sustainable practices within hotel operations and development, and their impacts on the profitability of real estate assets.

This report examines the implementation of sustainable practices in hotel operations and development, highlighting their benefits and the positive impact on profitability.

Impact of Climate Change on Tourism
Climate change poses significant challenges to tourism and hotel operations through various climatic disruptions: 

Warmer Temperatures
Higher temperatures can cause heat stress and alter seasonality patterns, impacting tourism demand. 

Rising Sea Levels
Prominent beach destinations are experiencing shoreline encroachment. For example, Miami’s sea level rose by 8 centimetres between 1992 and 2015. 

Floods
Increased precipitation leads to intense flooding, disrupting normal tourist activities, as seen in Venice in 2019. 

Damage to Wildlife and Marine Life
Warmer temperatures negatively affect wildlife and marine ecosystems, such as the Great Barrier Reef. 

Water Shortages
Reduced precipitation causes water scarcity, affecting hotel operations in regions like Cape Town and Los Angeles. 

Reduced Snowfall and Shorter Winter Seasons
Ski destinations face shorter seasons due to reduced snowfall, requiring artificial snow production. 

 

Major Climate Events Impact on Hotels 

Increased Room Demand
Climate disasters often increase room demand as hotels serve as shelters, as seen with Hurricane Harvey in Texas. 

Insurance Premiums

The frequency of large-scale climate events is likely to increase insurance premiums. 

Higher Property Taxes
Municipalities are raising property taxes to fund infrastructure improvements for climate resilience. 

Strain on Physical Real Estate
Climate events cause wear and tear, increasing renovation and maintenance costs. 

Loss in Real Estate Value

Hotels in high-risk areas may lose value due to increased flood risks and rising sea levels. 

Operational Strain

Hotels may face higher operational costs and supply chain disruptions during and after climate events. 

 

Sustainable Practices in Hotel Operations 

Energy Conservation
Hotels are adopting energy-efficient technologies, such as LED lighting and automated energy management systems, reducing energy consumption and costs. 

Water Conservation
Implementing low-flow faucets, water-efficient cleaning products, and linen reuse programs can reduce water consumption by up to 40%. 

Eliminating Single-Use Plastics

Hotels are phasing out single-use plastic amenities in favour of sustainable alternatives, such as glass water decanters. 

Waste Disposal
Improved waste classification and recycling can significantly reduce waste disposal fees. 

Eco-Friendly Cleaning Products

Using environmentally safe cleaning products reduces harmful chemical exposure for staff and guests. 

Farm-to-Table Food Sourcing
Sourcing local produce reduces transportation costs and supports sustainable farming practices. 

 

Sustainable Hotel Development 

Renewable Energy

Utilizing solar, wind, geothermal, and biomass energy conserves traditional energy and reduces long-term operational costs. 

Local Building Materials

Using locally sourced materials reduces construction costs and supports local economies. 

Eco-Friendly Construction Materials

Incorporating recycled steel, wood, and other sustainable materials in construction improves durability and environmental impact. 

Low VOC Materials
Using low or zero Volatile Organic Compounds (VOC) materials improves air quality and promotes health. 

Sustainable Interior Design
Furniture made from renewable or recycled materials enhances aesthetic appeal and cost-effectiveness. 

Locally Inspired Design
Designing hotels with local cultural elements reduces development costs and increases guest satisfaction. 

 

Impact on Hotel Consumers 

Brand Image
Eco-conscious practices improve brand image and attract environmentally aware consumers, particularly millennials. 

Guest Loyalty
Reward programs incentivizing sustainable practices, such as linen reuse, enhance guest loyalty. 

Authentic Experiences
Engaging guests in local cultural experiences fosters repeat business. 

Employee Retention
Sustainable practices create safer work environments, improving employee retention. 

Positive Advertising
Communicating sustainability initiatives boosts brand endorsement and guest retention. 

Sustainable development and operations are crucial for the hospitality industry, offering cost savings, improved profitability, and enhanced guest and employee satisfaction. Green initiatives reduce environmental impact and can lead to increased asset values, demonstrating that sustainability is not only beneficial for the environment but also profitable for hotel owners. 

 


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