
Hospitality Experience
Feasibility Study for Luxury Guatemala Boutique Hotel
Horwath HTL was engaged to conduct a feasibility study for a proposed luxury boutique hotel in San Miguel Petapa, Guatemala.
The study aimed to evaluate the market potential, operational feasibility, and financial viability of the project, ensuring its alignment with the local context and emerging trends in boutique hospitality.
Project Scope
Horwath HTL was engaged to conduct a feasibility study for a proposed luxury boutique hotel in San Miguel Petapa, Guatemala. The study aimed to evaluate the market potential, operational feasibility, and financial viability of the project, ensuring its alignment with the local context and emerging trends in boutique hospitality.
The project began with an analysis of San Miguel Petapa’s market dynamics, focusing on its proximity to Guatemala City and its potential as a destination for affluent leisure and business travellers. Key demand drivers, such as regional economic activity, cultural attractions, and accessibility, were examined to determine their impact on the viability of the proposed hotel.
A competitive analysis was conducted to benchmark the proposed luxury boutique hotel against existing hospitality offerings in the region. Factors such as room rates, occupancy trends, amenities, and guest demographics were analysed to identify market gaps and opportunities for differentiation. The study highlighted the potential for a boutique property offering personalised service, distinctive design, and locally inspired experiences.
Operational recommendations were tailored to align with the expectations of high-end travellers. Emphasis was placed on integrating local culture and heritage into the hotel’s design, services, and guest experiences. Recommendations also included sustainable practices to appeal to eco-conscious travellers and enhance the property’s market positioning.
Financial modelling was a central element of the feasibility study, projecting revenues, operating costs, and returns on investment (ROI) under various scenarios. The analysis included sensitivity testing to account for market fluctuations and operational risks, ensuring a comprehensive financial outlook.
The final deliverable was a detailed feasibility report providing actionable recommendations, market insights, and financial projections. This report equipped the client with a clear understanding of the project’s potential and a strategic roadmap for development.
By delivering a rigorous and market-driven analysis, Horwath HTL supported the client in planning a luxury boutique hotel that aligns with San Miguel Petapa’s unique attributes, creating a property positioned for success in Guatemala’s evolving hospitality market.
Project Location
San Miguel Petapa, Guatamala