Project Scope

Horwath HTL collaborated with SV Group on a comprehensive project to digitise the entire guest journey, driving a digital transformation across all operational areas. Partnering with Code2Order, this initiative aimed to integrate modern accommodation concepts—such as AirBnB-style micro-living and streamlined hostel processes—with the dependability and service quality of an upscale hotel.

The project began with the development of a pricing master plan to optimise revenue management across the group’s properties. This included dynamic pricing strategies and real-time market adjustments to enhance profitability and market competitiveness.

In addition, the digitisation process extended to social media channels, enabling the SV Group to build stronger online engagement, foster brand awareness, and drive direct bookings. Online reputation management was prioritised, with systems implemented to monitor and respond to customer reviews efficiently, ensuring guest satisfaction and brand loyalty.

Distribution and marketing efforts were also reimagined, leveraging digital platforms to streamline booking processes, improve visibility, and expand reach. The implementation of an advanced Property Management System (PMS) played a central role in this transformation, integrating guest data and enabling seamless operational workflows.

To align with the goal of offering simple, efficient guest experiences, tools were introduced for self-service check-ins, enhancing convenience while reducing operational complexity. A purchasing tool was also deployed to optimise procurement processes, improving cost control and operational efficiency.

The result of this project was a cohesive, digitised guest journey that combined the flexibility and modernity of alternative accommodation models with the reliability and quality of traditional upscale hotels. By embracing innovative technologies and professional communication strategies, SV Group positioned itself as a forward-thinking leader in the evolving hospitality landscape.

Ubicación del proyecto

Multiple locations, Germany