Michelle Song

Director, Singapore, Singapore

Michelle Song is a Project Director at Horwath HTL Singapore, where she brings over 15 years of expertise in the hospitality industry.


Bio

Michelle Song is a Project Director at Horwath HTL Singapore, where she brings over 15 years of expertise in the hospitality industry. A graduate of The Chinese University of Hong Kong with a Bachelor's degree in Hotel and Tourism Management, Michelle has developed a deep understanding of the Asia Pacific region’s hospitality sector through her extensive consulting work and operational experience.

Since joining Horwath HTL in 2007, Michelle has successfully led over 100 hospitality projects. Her portfolio encompasses hotel and serviced apartment market and financial feasibility studies, operational performance reviews, renovation and expansion planning, valuations, land use strategies, brand development strategies, and MOU and hotel management agreement reviews. Her strategic insights and analytical expertise have been instrumental in delivering impactful solutions for a diverse range of clients.

Michelle’s professional journey began with roles at Walt Disney World in Florida and Hotel Miramar in Hong Kong, where she gained valuable operational experience. This hands-on background has provided her with a practical perspective that complements her consulting work, enabling her to offer tailored, actionable recommendations to clients.

Known for her comprehensive knowledge of the hospitality industry in the Asia Pacific region, Michelle continues to drive successful outcomes for clients, helping them navigate the complexities of hotel development, branding, and management strategies. Her dedication to excellence and her ability to align client goals with market realities make her a trusted advisor in the field.

Expert insights

Cutting edge analysis.

Report

Asia Pacific Hotel Sustainability Trends 2021

The “Asia Pacific Sustainability Trends 2021” report offers an in-depth look at sustainability practices within the hotel industry across 15 countries in the Asia-Pacific region. Compiled from data provided by 2,356 hotels, this sixth annual report examines the evolution of energy and water usage, cost trends, and the adoption of sustainability initiatives, particularly in the context of the COVID-19 pandemic.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2022

Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Viewpoint

Fixing the Three-Meal Outlet

Classic All Day Dining restaurants struggle to compete with high-quality independent venues, in most cities. ADD outlets tend to be oversized, to accommodate breakfast demand, and lack compelling concepts. This results in underutilization and low average spend, compared to specialty and independent restaurants. The current approach is commercially unappealing and wastes an opportunity for the hotel to engage with the local community and develop its reputation. Horwath HTL and EDG Design have worked together to analyse ADD performance numbers across key markets in APAC, to understand and address this dynamic and drive more strategic F&B decision-making for these restaurants.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2020

The “Asia Pacific Sustainability Trends 2020” report provides a detailed examination of sustainability practices in the hotel industry across 16 countries in the Asia-Pacific region. Despite the challenges posed by the COVID-19 pandemic, the report reflects ongoing efforts to improve sustainability across various aspects of hotel operations, including energy usage, water conservation, and the adoption of eco-friendly practices.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2019

The “Asia Pacific Sustainability Trends 2019” report, developed by Greenview and Horwath HTL, provides a detailed overview of sustainability practices within the hotel industry across 13 countries in the Asia-Pacific region. With data from 2,453 hotels, this report offers insights into the region’s progress in energy and water usage, cost management, and the adoption of sustainability practices.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Bohol Resort Market, Philippines

Perennially popular for its Chocolate Hills and tarsier sanctuary, today Bohol has raised its profile internationally as an inimitable ecotourism destination. Recent tourism boom is propelled by the opening of new Bohol International Airport, infrastructure developments, and government’s continuous tourism promotion. Unique from other destinations, Bohol offers a myriad of attractions from landscape to seascape. Advantageous to Boracay, it boasts more than white sand beaches and is home to one of the world’s best diving sites. Every year Bohol Marine Triangle attracts avid divers with rich marine biodiversity. Unsurprisingly, Bohol has also caught the attention of investors for hotel and leisure developments. Unlike other commercialised resort destinations, Panglao exudes an idyllic charm and authentic hospitality from the local communities appealing to travellers who prefer tranquillity and quietness. As tourism accounts for 90 percent of Bohol’s industry, the critical question on the outlook of Bohol tourism is: “Amidst of rapid tourism growth, will Bohol be able to manage the dichotomy of sustainable tourism to maintain its positioning as a première ecotourism destination whilst being cautious of the environment degradation resulting from construction and tourist influx?”

Robert Hecker
Robert Hecker
Managing Director, Singapore