Project Scope

Horwath HTL was engaged to provide strategic advisory services for the proposed Sheraton Manila Bay, focusing on a market study, development recommendations, and financial feasibility analysis. The project aimed to establish a premier hospitality offering in the Manila Bay Area, a region experiencing rapid development and growing demand for upscale accommodations.

The market study began with a comprehensive analysis of local and regional demand drivers, including tourism trends, corporate travel, and the area’s evolving infrastructure. A detailed competitive benchmarking exercise was conducted to evaluate existing and upcoming hotels, identifying gaps in the market and opportunities for differentiation. This analysis also examined the unique attributes of the Manila Bay Area, such as its appeal to leisure travellers and potential as a business hub.

Based on the insights from the market study, Horwath HTL provided tailored development recommendations to position the proposed Sheraton as a standout offering in the market. These included suggestions for the optimal room mix, food and beverage outlets, meeting and event facilities, and other amenities designed to meet the expectations of both business and leisure travellers. Recommendations also considered branding alignment with Sheraton’s global standards while tailoring the property to the specific characteristics of the Manila Bay market.

The financial feasibility analysis included detailed revenue projections, cost estimates, and return-on-investment scenarios. Sensitivity analyses were conducted to evaluate potential risks and ensure the project’s financial sustainability under various market conditions. This provided the client with a robust framework for making informed decisions about the development.

Horwath HTL’s study delivered actionable insights and strategic guidance, laying the groundwork for the successful planning and execution of the Sheraton Manila Bay, positioned to become a key player in the region’s hospitality landscape.

Project Location

Manila, Philippines