
Hospitality Experience
Operational Support for Seminyak Beach Resort & Spa
Horwath HTL was engaged to conduct an operations audit and strategic assessment of the 107-key, owner-managed, Seminyak Beach Resort & Spa, in relation to its positioning within the competitive Bali top tier hotel market and recommend effective solutions and strategies to strengthen the resort’s competitive positioning and ultimately, maximizing profitability
Project Scope
Horwath HTL was engaged to perform a comprehensive operations audit and strategic assessment of the 107-key Seminyak Beach Resort & Spa, a luxury owner-managed property located in the competitive Bali top-tier hotel market. The objective was to evaluate the resort’s current operational efficiency and market positioning while identifying actionable strategies to enhance its competitive standing and maximise profitability.
The engagement began with an in-depth audit of the resort’s operations, including an evaluation of service delivery, staff efficiency, guest satisfaction metrics, and internal workflows. The audit also reviewed financial performance indicators such as revenue streams, cost structures, and profitability to identify areas for improvement. Revenue management practices, including pricing strategies and distribution channels, were assessed to determine alignment with market trends and demand patterns.
A strategic market analysis was conducted to benchmark the resort against its direct competitors in Bali’s top-tier luxury segment. This involved assessing key differentiators, guest demographics, and value propositions within the competitive landscape. The analysis highlighted both strengths and gaps in the resort’s positioning, identifying opportunities to refine its offering and enhance its appeal to target audiences.
Based on the findings, Horwath HTL developed a set of recommendations focused on strengthening the resort’s competitive positioning. Strategies included adjustments to branding and marketing efforts to better align with high-value customer segments, service enhancements to elevate guest experiences, and operational improvements to increase efficiency and reduce costs. Revenue management strategies were refined to optimise room rates and maximise yield.
The comprehensive deliverables provided the ownership with a clear roadmap to enhance the resort’s market presence, operational performance, and profitability, ensuring its long-term success in Bali’s highly competitive luxury hospitality market.
Project Location
Bali, Indonesia