
Hospitality Experience
Market Due Diligence for Hotel Excelsior and Grand Hotel Des Bains
Horwath HTL Italy conducted a bank request for a market due diligence report for the refurbishing, repositioning and relaunch of a trophy hospitality complex, very likely one of the most prestigious in Italy.
Project Scope
Conducting market due diligence for Hotel Excelsior and Grand Hotel des Bains on the Venice Lido requires a comprehensive evaluation of their historical importance, current operational status, and position within the competitive landscape of Venice’s hospitality market. Both properties hold significant heritage and have played prominent roles in defining the luxury tourism appeal of the Lido.
Hotel Excelsior, established in 1908, is celebrated for its Moorish-inspired architecture and prime beachfront location. Historically, it has attracted high-profile guests, particularly during the Venice Film Festival, reinforcing its position as a landmark luxury property. Its recent operational and ownership transitions underline the importance of maintaining its legacy while adapting to contemporary market demands. Grand Hotel des Bains, built in 1900, is renowned for its Art Nouveau design and as the setting for Thomas Mann’s “Death in Venice.” Although closed since 2010, the property is undergoing a significant renovation aimed at restoring its historical grandeur while modernising its facilities to meet current luxury hospitality standards.
The Venice hospitality market is recovering from pandemic-related disruptions, with demand gradually returning to pre-pandemic levels. However, the Lido has faced challenges, including a decline in overall bednights and increased competition from alternative accommodations such as vacation rentals. These shifts in market dynamics emphasise the need for differentiation and innovation to attract high-value guests. Properties like Hotel Excelsior and the redeveloped Grand Hotel des Bains must leverage their unique heritage while integrating modern luxury amenities and services.
The competitive landscape on the Lido includes a blend of historic properties and newer developments. Revitalising these iconic hotels requires a strategic focus on capturing both traditional luxury travelers and a younger demographic seeking authentic and immersive experiences. By aligning their offerings with current market trends, including sustainability and wellness, these hotels can strengthen their appeal and solidify their positions as premier destinations within Venice’s competitive hospitality sector.
Project Location
Venice, Italy