Neue Technologien in der Hospitality – Adoption and Challenges

This is one of the topics that will significantly shape the industry in the coming years. The results of this study were presented by Prof. Dr. Markus Zeller and discussed in a panel consisting primarily of representatives of the future.

The accompanying report summarizes the results and findings and sheds light on how digital technologies influence the guest experience and the operational design of hotels.

The study focuses on the following questions, among others:

• How do guests make their decisions today, and what role will technologies play in the hotel of the future?
• What importance will hotel staff have in the future, especially in the task of accompanying guests into a technological future?
• And how can hotel brands take a pioneering role by cleverly combining technology and personal service by incorporating both the wishes of guests and employees?

A particular focus is on Generation Z. This young generation, which has largely grown up in a digital environment, will play a crucial role as future leaders and an important target group for the hotel industry. Even if there is no homogeneous Generation Z, it is of great interest to understand how their views and expectations differ from those of older generations. For this reason, this generation was explicitly considered again within the survey and the next generation discussion on the topic of “Guest wishes and new technologies – how do we take our customers with us into the hotel & gastronomy of the future?”

This report invites you to discover these exciting questions and provides valuable insights into the trends and expectations that will shape the hotel industry in the coming years. We invite you to use the knowledge gained to shape the future of the hotel industry together.

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Neue Technologien in der Hospitality (German language)

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