Our Offices
Welcome to Germany
Horwath HTL Germany established its office in 2021 as part of the Horwath HTL DACH (Germany, Austria and Switzerland) network.
We are the network’s presence in Germany and collaborate across three countries, with a primary focus on the German-speaking region. Our approach is to support hotels at every stage of their lifecycle in a collaborative partnership.
We also work alongside clients in developing tourism master plans, striving to shape the future of tourism and hospitality across all phases of the value chain to meet evolving customer needs.
Regional Contact
Frankfurt
Niedenau 78
60325 Frankfurt
Germany
Years of Market Experience
Experienced Experts in the Region
Successful Projects Completed
Capabilities
Creative solutions for a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
German office projects
We help ambitious clients achieve extraordinary outcomes.
Brand Strategy Workshop for Hotel Herzogspark
Herzogenaurach, Germany
Development & Re-Positioning for Welcome Hotels
Multiple locations, Germany
Dutch Hotel Portfolio Valuation
Berlin and Osnabruck, Germany
Feasibility Study for 4* Hotel Development
Weikersheim, Germany
Feasibility Study for F&B Leases
Koblenz, Germany
Feasibility Study for Historic Forchtenberg Mill Conversion
Forchtenberg, Germany
Feasibility Study for Monastery Allerheiligen
Oppenau, Germany
Feasibility Study for Proposed Concept
Neuss, Germany
Local insights
Cutting-edge analysis.
Emerging trends in hotel design
To understand this development, it’s worth taking a closer look at the key societal themes shaping our time–topics directly reflected in how we think, act, and design. The eleven megatrends identified by the Zukunftsinstitut (Future Institute) illustrate this clearly: Sustainability has become a central factor in economic and social decision-making. At the same time, both an aging population and the younger Generation Z are placing more value on health and well-being.
International investors reshape the german-speaking hotel market
Over the past two decades alone, eight hotel brands in Germany have been acquired by international investors or hotel groups, including Innside (Melià, 2007), Steigenberger (Huazhu/H World, 2019), prizeotel (Radisson, 2019), 25hours (Accor, 2016–2020), me and all (Hyatt, 2024), Novum (IHG, 2024), Ruby (IHG, 2025), and now Motel One (PAI, 2025). A similar trend can be observed in Austria, exemplified by Wyndham’s acquisition of Vienna House in 2022. These consolidations are not only accelerating international expansion for the brands involved but are also reshaping the competitive landscape in German-speaking markets. Mergers create synergies that allow combined brands to offer more competitive pricing, putting pressure on independent hotel operators and locally owned brands. But what makes German and Austrian hotel brands so attractive to international investors
Between visibility and independence – the dominant market position of Booking.com
The online travel agency (OTA) Booking.com was founded in Amsterdam in 1996 and is now one of the best-known international booking portals for vacation accommodation.
The economic importance of tourism in Germany
Tourism is not only one of the most important economic factors worldwide, but also makes a significant contribution to the German economy.
New Technology in Hospitality
As part of the 14th Heilbronn Hospitality Symposium, Horwath HTL, together with the Heilbronn Hospitality Symposium, conducted a survey to assess the view of guests in hotels and guests on new technologies.
DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.
