Project Scope

Horwath HTL was engaged to conduct a brief feasibility study to evaluate the viability of a proposed concept at the Neuss location. This assignment aimed to provide the client with a clear understanding of the market potential and operational feasibility of the project, ensuring alignment with local market dynamics and demand drivers.

The study began with a high-level analysis of the Neuss market, focusing on its economic, demographic, and tourism landscape. This included an evaluation of demand drivers such as business activity, local events, leisure tourism, and connectivity to nearby cities like Düsseldorf. We also assessed the competitive environment, reviewing existing and planned hospitality offerings to determine market saturation and identify potential gaps.

Our team examined the proposed concept in detail, evaluating its alignment with market needs and its potential to differentiate itself within the competitive landscape. This included an assessment of the concept’s design, target customer segments, and proposed amenities to ensure they were both market-relevant and financially viable.

A financial analysis was conducted to provide preliminary insights into revenue potential, operating expenses, and return on investment. Sensitivity testing was applied to assess the project’s performance under different market conditions, offering the client a clearer perspective on potential risks and opportunities.

The findings of the study provided the client with a concise yet comprehensive evaluation of the concept’s feasibility at the Neuss location. Our recommendations offered actionable insights to refine the concept and align it more closely with market demand, laying the groundwork for informed decision-making about the project’s future development.

Ubicación del proyecto

Neuss, Germany