Sustainability is no longer a niche choice, it’s a strategic imperative woven into the fabric of business, policy, and consumer expectations. Investors are demanding transparency, regulators are setting stricter disclosure requirements, and customers are increasingly choosing brands that align with their values. The conversation has shifted from “why” sustainability matters to “how” it is embedded across operations, governance, and long-term strategy. At the same time, technological innovation, regulatory convergence, and growing climate risks are accelerating the urgency for action.

The hospitality industry is no stranger to environmental scrutiny, but in 2025, the spotlight has turned sharply onto plastics. With consumer expectations and government regulations mounting, hotels are accelerating action, not just for sustainability, but for competitiveness.

Not every city is a tourist destination, but those that safeguard their environmental heritage and promote community well-being have the potential to turn their history and culture into meaningful experiences for both residents and visitors. Historic city centres are a living expression of this process, embodying the identity and evolution of a place over time.

The Brazilian hotel and real estate market is experiencing significant changes driven by the emergence of new startups and the evolving lifestyle preferences of new generations. This has led to the development of innovative short- and long-term rental platforms and specific real estate products. The growth of serviced apartments is a notable trend, offering a different proposition for both investors and residents, supported significantly by startups known as proptechs.

The Brazilian fractional ownership market has experienced significant growth and transformation over the past decade, reshaping the country’s tourism and real estate sectors. This report delves into the history, structure, and current trends of the fractional ownership system in Brazil, highlighting its impact on the hospitality industry.