Project Scope

Horwath HTL was engaged to conduct a feasibility study for a proposed midscale hotel in Mexicali, Baja California, Mexico. The study aimed to provide the client with a comprehensive analysis of the market conditions, operational potential, and financial viability of the project, ensuring its alignment with local demand and competitive dynamics.

The project commenced with an evaluation of Mexicali’s hospitality market, focusing on the midscale segment. A detailed analysis of tourism and business travel patterns was conducted, highlighting key demand generators such as regional industries, government activity, and cross-border commerce. This research provided insights into the primary drivers of hotel demand and the guest profiles most likely to utilise the proposed property.

The study also included a competitive analysis to benchmark the proposed hotel against existing and planned midscale offerings in Mexicali. Key performance metrics such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) were analysed to identify market gaps and opportunities for differentiation. Special consideration was given to factors like brand strength, amenities, and service quality.

Financial modelling was a critical component of the feasibility study, projecting the proposed hotel’s revenue and profitability under various scenarios. This included evaluating room rates, ancillary revenue streams, and operational costs to provide realistic and actionable financial projections. Sensitivity analyses were performed to account for potential market fluctuations and operational variables.

The final deliverable was a comprehensive feasibility report, including market insights, operational recommendations, and financial projections. The study provided the client with a clear understanding of the project’s potential and actionable strategies for successful implementation.

By delivering a robust and data-driven analysis, Horwath HTL equipped the client with the tools necessary to make informed decisions about the proposed midscale hotel in Mexicali, ensuring it was positioned to meet market demand and achieve long-term success.

Projekt Standort

Mexicali-Baja California, Mexico