Sen Soon Mun

Director, Kuala Lumpur, Malaysia

Sen Soon Mun serves as Director at Horwath HTL Kuala Lumpur, bringing extensive experience and a proven track record in managing operations and enhancing the firm’s presence in Malaysia and the surrounding region.


Bio

Sen Soon Mun serves as Director at Horwath HTL Kuala Lumpur, bringing extensive experience and a proven track record in managing operations and enhancing the firm’s presence in Malaysia and the surrounding region. With a deep understanding of the hospitality sector, he specialises in delivering market insights and financial feasibility studies to support strategic decision-making for hotel developments and investments.

Soon Mun has played a pivotal role in conducting comprehensive market and financial feasibility assessments, ensuring that clients are equipped with the data and insights needed to make informed decisions. His expertise extends to leading operator searches and negotiating Hotel Management Agreements (HMA), securing optimal partnerships and contractual terms that align with client objectives.

As a distinguished member of the Association of Certified Accountants (ACCA), Soon Mun combines robust financial expertise with an in-depth knowledge of the hospitality industry. His ability to bridge financial acumen with operational strategy makes him a valuable asset for guiding hotel projects from conception to successful execution.

Through his leadership, Soon Mun continues to strengthen Horwath HTL’s position in Malaysia, offering tailored solutions that drive value and support sustainable growth for hospitality projects across the region.

Sen Soon Mun

Dades de contacte


Expert Insights

Cutting edge analysis

Report

Asia Pacific Hotel Sustainability Trends 2021

The “Asia Pacific Sustainability Trends 2021” report offers an in-depth look at sustainability practices within the hotel industry across 15 countries in the Asia-Pacific region. Compiled from data provided by 2,356 hotels, this sixth annual report examines the evolution of energy and water usage, cost trends, and the adoption of sustainability initiatives, particularly in the context of the COVID-19 pandemic.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2022

Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2020

The “Asia Pacific Sustainability Trends 2020” report provides a detailed examination of sustainability practices in the hotel industry across 16 countries in the Asia-Pacific region. Despite the challenges posed by the COVID-19 pandemic, the report reflects ongoing efforts to improve sustainability across various aspects of hotel operations, including energy usage, water conservation, and the adoption of eco-friendly practices.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Kuala Lumpur: Top-Tier Hotel Market

Kuala Lumpur (KL), Malaysia’s main economic and business centre, houses the largest number of upper-upscale and luxury hotels in the country. The city, a hub for finance, insurance, real estate, and the arts, continues to expand with its Greater KL region contributing significantly to Malaysia’s economy.

Sen Soon Mun
Sen Soon Mun
Director, Malaysia
Report

Desaru Coast, Malaysia: Hotel Market Overview

While the pandemic devastated the hospitality industry in 2020, Desaru in Malaysia welcomed two luxury resorts, namely Anantara and One&Only. While not a panacea to the damage dealt to the global tourism industry, it does send an encouraging signal to those with bullish perspectives on the destination. Historically, Desaru was a well-kept secret by Malaysians, and the occasional Singaporeans, who have been enjoying this scenic beach destination. As the Desaru Coast master plan development is carried out, Desaru was revived and again on the radar of tourists seeking an authentic beachside experience. In this market report, we assess the lodging assets’ performance in Desaru Coast and compare Desaru and Langkawi shoulder-to-shoulder in terms of market segmentation, nationality mix, accessibility and other characteristics.

Sen Soon Mun
Sen Soon Mun
Director, Malaysia
Report

Langkawi, Malaysia: Top-Tier Hotel Market

Langkawi, known as “the Jewel of Kedah,” has evolved significantly since hosting the Commonwealth Heads of Government Meeting in 1989. This event catalyzed its transformation into a major tourist destination, supported by the construction of an international airport and the island’s designation as a duty-free district. Today, Langkawi is globally recognized for its luxury and upper-upscale resorts along its picturesque coastline.

Sen Soon Mun
Sen Soon Mun
Director, Malaysia