Silvia Martínez
Office Manager, Barcelona, Spain
Silvia Martínez is an office management and administration expert with a proven track record of enhancing operational efficiency and providing exceptional support to executive teams within the consulting industry.
Bio
Silvia Martínez is an accomplished office management and administration professional, recognised for her ability to optimise operational efficiency and provide exceptional support to executive teams within the consulting industry. With a strong foundation in business administration and management, Silvia plays a pivotal role in ensuring the seamless operation of Horwath HTL’s Barcelona office.
Her responsibilities span a wide range of functions, including coordinating office operations, managing administrative processes, ensuring compliance with internal policies and industry regulations, and overseeing human resources activities. Silvia’s expertise in vendor and contract management allows her to optimise partnerships and maintain cost-effective operations, while her proficiency in employee onboarding and relations contributes to a cohesive and productive workplace.
Silvia has been instrumental in driving the firm’s growth in Spain by streamlining processes and facilitating strategic development initiatives. She brings strong organisational and multitasking skills to her role, combined with an in-depth understanding of office technology and software, ensuring the office operates at the highest standard of efficiency and professionalism. Her excellent communication and interpersonal skills further enhance collaboration within the team and foster a positive work environment.
Silvia holds a Bachelor's Degree in Business Administration and Management, which underpins her expertise in managing complex operational challenges. Her dedication to excellence and ability to support both day-to-day operations and long-term strategies make her an integral part of the Horwath HTL Spain team.
Experience
Bold steps forward
We help clients achieve extraordinary outcomes
Tourism Marketing Plan for Gijón/Xixón
Asturias, Spain
Ultra-Luxury Boutique Hotel Feasibility Study
Al-Ula, Saudi Arabia
Rental Study for Hotel Terrassa Park
Terrassa, Spain
Taqah Mixed-Use Development Feasibility Study
Salalah, Oman
Independent Business Review for COFIDES Recapitalisation Fund
Nationwide, Spain
Dhofar Beach Resort Feasibility Study
Dhofar Beach Resort, Oman
Strategic Destination Marketing Plan for Gijón
Gijón, Spain
Grand Hyatt Barcelona Market Valuation
Barcelona, Spain
Expert insights
Cutting edge analysis.
Outdoor hospitality in Europe: the rise of the horizontal hotel
Outdoor hospitality in Europe – once seen as rustic or seasonal – is experiencing a major transformation. Spurred by the pandemic, technological advances, and investor interest, this sector is evolving into one of the most dynamic and resilient parts of the tourism landscape. Travellers are now choosing nature-based experiences, combining comfort with open-air escapes.
A new talent cycle in hospitality
The hospitality industry is entering a new cycle of growth. Despite solid momentum in both investment and demand, it continues to face a persistent structural challenge: the shortage of qualified talent. In this context, the way people are managed has become a critical factor, with direct implications for operational sustainability and the guest experience.
Loyalty as a value multiplier in hospitality
Loyalty programs of major hotel chains had gained over 500 million members by the end of 2024, marking a 69% increase since 2018. (Source: Financial filings, Skift reporting) Currently, over half of hotel stays result from loyal customers, contributing significantly to occupancy, profitability, and income stability (Source: Marriott, Hilton, Hyatt, Wyndham and Choice public filing). Strengthening loyalty programs is a strategic priority in Europe; in Spain, some chains boast over 15 million registered users, generating more than 50% of direct channel sales. (Source: Hosteltur)
Hotel financing challenges in 2025
The modernization of Spain’s hotel sector has progressed at different speeds in recent years. While large hotel groups and high-category assets have successfully attracted investment for their repositioning, medium and small hotels— which constitute a fundamental part of the sector and are mostly owned by individual proprietors—face a structural deficit in CAPEX investment. This lack of resources limits their ability to modernize, affecting their competitiveness and jeopardizing their viability against large investors and hotel chains.
Talent management in independent hotels: a key to competitiveness
The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.
Spain Hotels and Chains Report 2024
The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.