This situation has highlighted the need for mechanisms that facilitate access to financing for these establishments. The key has been the development of a blended financing model that integrates public resources, bank financing, and private capital, with preferential conditions that enable hotels to access the necessary funds for their transformation. In Catalonia, this strategy has already been successfully implemented by combining European incentives with private and bank financing, providing resources to improve accessibility, modernize facilities, implement energy efficiency and sustainability measures, and develop innovation projects in hotel management. The goal for 2025 is to expand this financing model across Spain, ensuring that all hotels, regardless of size, can access the necessary resources to adapt to new market standards.

Beyond financing, hotels must optimize their business models to ensure profitability and adequately amortize investments. This requires reviewing business plans with a focus on financial sustainability, analyzing cash flow to assess debt service capacity, and applying operational optimization strategies to improve profit margins. Horwath HTL’s comprehensive approach, as a specialized consultancy, aims not only to facilitate access to financing but also to ensure efficient asset management, maximizing the profitability and viability of each establishment.

The tourism sector is a cornerstone of the Spanish economy, and its development requires close collaboration between public institutions and private stakeholders. European funding presents a unique opportunity to modernize the hotel industry, but its success depends on the private sector’s ability to mobilize resources and execute strategic projects. In this context, specialized consultancies play a key role in the process, advising hotels on financial structuring, asset optimization, and the implementation of innovative solutions. Horwath HTL positions itself as a leader in this field, bringing its expertise and experience to ensure an efficient and sustainable transformation of the sector.

The growth of tourism in Spain demands a continuous evolution of the hotel offering to align with new traveler demands and habits. To prevent independent hotels from falling behind large groups, it is essential for them to access suitable financing solutions and optimize their business models. The combination of European funds, private financing, and strategic advisory services is the key to ensuring the successful repositioning of the sector in the coming years. A sustainable, competitive model aligned with new market trends will guarantee that Spain maintains its global leadership in tourism.