Project Scope

Horwath HTL was retained to assess the feasibility of a proposed boutique hotel and branded residences in Sisal, Yucatán, Mexico. The project aimed to evaluate the market potential, operational considerations, and financial viability of the development, ensuring it aligned with the unique attributes of Sisal as an emerging destination.

The study began with a comprehensive analysis of Sisal’s market dynamics, including its growing appeal as a tranquil and eco-friendly coastal destination. Factors such as the region’s rich cultural heritage, natural beauty, and proximity to Mérida were examined to understand their influence on demand for both hospitality and residential offerings. Key visitor demographics and trends in eco-tourism and luxury travel were central to the analysis.

The market evaluation included a detailed review of competitive properties in the region, focusing on boutique hotels and branded residences. This benchmarking exercise assessed factors such as pricing strategies, occupancy levels, amenities, and service standards to identify opportunities for differentiation. Special attention was given to positioning the development as a high-quality offering that aligns with the region’s sustainable tourism goals.

The operational component of the study considered the design and service elements needed to appeal to the target market, including the integration of local materials and cultural influences into the property’s architecture and guest experiences. Recommendations also addressed strategies for branding, marketing, and aligning the project with the growing demand for eco-conscious and luxury travel experiences.

Financial modelling was a core element of the feasibility study, projecting revenues, costs, and returns on investment (ROI) for both the hotel and branded residences. The analysis included sensitivity testing to account for potential fluctuations in market conditions and operational factors.

The final deliverable was a comprehensive feasibility report, providing actionable recommendations and financial projections to guide the client’s decision-making process. The study highlighted the potential for the boutique hotel and branded residences to establish Sisal as a distinguished destination while contributing to its sustainable development goals.

By combining market insights, operational expertise, and financial analysis, Horwath HTL delivered a roadmap for creating a project that blends luxury with local authenticity, positioning it for success in Sisal’s growing hospitality and real estate market.

Project Location

Sisal, Yucatán, Mexico