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Horwath HTL Strategic Advice
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We work together to develop a winning strategy for growth
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We have worked with 7 out of 10 of the world's top hotel companies

Strategic Advisory Services

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Corporate Strategic Advice

The global hospitality industry is fast moving and situations can change quickly, here today and gone tomorrow.

The challenge for any executive team is how to manage that change, and achieve the growth that your investors and shareholders are clamoring for. Your success will come down to whether or not you have identified a clear path, and correctly allocated the right resources at the right time to execute the plan; no easy task when you are also running a business.

At Horwath HTL, we have both the insight into specific tourism and hospitality trends and the corporate understanding to guide you through this process. Our network of specialized experts around the world we can tackle all aspects of corporate strategy.

We can shape a tourism value chain through tourism strategies and master plans of a country or a region, to an individual city or a destination. We have also worked on the planning and development of thousands of individual development projects around the world. That gives as a strong position to support our Clients through our value driven approach resulting in successful and long-term partnerships.

Our corporate services include:

  • Growth strategy
  • Market strategy
  • Investment strategy
  • Strategic business plans and reviews
  • Strategic and operational restructuring
  • Human Resources management
  • Transactional support services

Marketing and Sales

Customers are more and more demanding, and it is getting even harder to exceed their expectations in an increasingly complex ecosystem. Hospitality has been quickly digitalized, and the pace of the technological and digital revolution is not slowing down. We help our Clients to become customer centric and more agile in the digital space so they can face upcoming challenges before they happen. We go beyond a pure sales and marketing as a service to a strategic level and integrate them across an organization to support the overall corporate strategy.

Our Marketing and Sales services include:

  • Marketing and sales strategy
  • Brand strategy
  • Digital marketing
  • Development of products and services
  • Standard operating procedures (SOPs)
  • Sales and distribution channels management

Success Stories

  • Dubai Skyscraper and Burj Khalifa, United Arab Emirates
    Strategic Advice

    Strategic Brand Development Advice – Middle East

    Overview: Horwath HTL worked with a brand agency to create a solid strategic foundation for the hospitality division of client’s holding and define a clear brand product architecture.

    Solution: Horwath HTL’s scope of work included extensive market research with a focus on the upper upscale and luxury hotel markets on a global and regional level.

    Implementation: Our findings and recommendations were presented in a series of workshops with the client and the client is currently implementing the brand strategy.

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    Skyline of Doha, Qatar during sunset.
    Strategic Advice

    Strategic Corporate Structuring Advice – GCC

    Overview: Horwath HTL was appointed to assist with the proposed restructuring of the hotel development and hotel holding divisions of a major sovereign wealth fund.

    Solution: Our focus was on working closely with the client to help them identify the optimum corporate holding structure and provide recommendations with regards to an appropriate management structure and key executives for the future company.

    Implementation: The client completed its restructuring.

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    Street with a Tradicional Red Phone Boxes near Covent Garden, London
    Strategic Advice

    Strategic Advice & Due Diligence – London, UK

    Overview: Horwath HTL was appointed to provide asset reviews and pre-sale advice to the owners of two upscale boutique hotels.

    Solution: Our main scope of work included: operational reviews, contract reviews, preparation of documents for the data room as well as general transaction advice.

    Implementation: The properties were subsequently sold for an undisclosed price.

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  • A hiking trail winds its way through the valley of the Flem river above Brigels in the Surselva region of Graubünden, Switzerland. Fall is approaching and the meadows are beginning to turn yellow.
    Strategic Advice

    Strategic Advice for Pradas Resort – Brigels, Switzerland

    Description of Project: To support the team in its pre-opening work, the investor assigned Horwath HTL to provide recommendations on Sales & Marketing strategy …

    Scope of Project: Pre-opening assistance. Sales and marketing processes and systems. Budgeting.

    Horwath HTL Solution: Enhanced marketing and sales processes and systems focussing on target groups and markets. Prepared monthly and annual budget for ease of controlling.

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    Strategic Advice SS
    Strategic Advice

    Amari Hotels & Resorts

    Project Overview: To support its international and domestic expansion, Amari Hotels & Resorts assigned Horwath HTL to support them on its International and Domestic expansion.

    Solution:After a period of consultation and research, we recommended a full expansion and development strategy. This included advice on branding, product offering and positioning.

    Implementation: Enhanced marketing and sales organisation, processes and systems. The development plan refined and repositioned the Amari brands offering.

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    "View of Split from the bell tower of the cathedral St Domnius. Visible are old town of Split, his historic buildings, sailing boats, Diocletian Palace, restaurants, Adriatic Sea, coffee bars, hotels and many palm trees. See more images like this in:"
    Strategic Advice

    Corporate Strategy and Operational Advisory for Maistra, Croatia

    Project overview: The Maistra company has a real estate portfolio that consists of 24 properties.

    Horwath HTL solution: We proposed a full strategic development plan combined with a strategic business plan over a 4-year period.

    Implementation: Since the assignment started in 2011, there have been significant improvements in operating performances, quality standards.

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  • Chain bridge in Budapest, Hungary.
    Strategic Advice

    Market entry and expansion strategy for Marriot International

    Project Overview: Horwath HTL has been appointed by Marriott International to assess, evaluate and select French cities that should be a priority for the brand Courtyard by Marriott.

    Scope of Project: Assessment and evaluation of French cities with potential for further expansion of Marriot Courtyard. Prioritization of most attractive cities. Definition of market entry possibilities.

    Implementation: Four cities in France have finally been recommended after thorough market and site analysis…

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    Aerial view the Kyiv from the bell tower of St. Sophia cathedral. Kiev is the capital of Ukraine. The first mention of the city fall to 5-7 century. According to legend, Kiev was founded by three brothers Kyi, Schek and Horiv and sister Lybid as the center of the field and the tribe named after the eldest brother.
    Strategic Advice

    Strategic and expansions plans for InterContinental Hotels and Resorts

    Project Overview: Based on several successful projects throughout the years, in countries such as Russia, Kazakhstan, Ukraine and Belarus…
    Horwath HTL Solution: Comprehensive review of the key city and resort markets in Southeast Asia…
    Implementation: Developed a strategic action plan identifying key development, investment and rebranding opportunities. The resulting plan has proven highly successful for the company’s growth.

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    soft drink in a beach chair by the pool of a luxury hotel
    Strategic Advice

    Brand strategy for a mid-size hotel company in South East Europe

    Project Overview: With the growing number of properties and diversification strategy covering entry into luxury and lifestyle segment, we were assigned to develop a comprehensive brand strategy covering entire current and future portfolio.
    Horwath HTL Solution: Strategic directions for each brand in portfolio….
    Implementation: Defined brand strategy for the upcoming period. Defined brand strategy enablers ( Organization, Loyalty, ICT). Action plan with defined budgets.

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