Our Offices

Welcome to Thailand

Horwath HTL's Bangkok office is part of the Horwath HTL Pacific Asia group established in 1987, with other regional offices located in Hong Kong, Singapore, Tokyo, Beijing, Shanghai, Shenzhen, Kuala Lumpur, Jakarta and Bali. We advise a wide range of clients (from individually held businesses to the world's most prominent hotels, developers, financiers, syndicators and industrial corporations) on conceptualizing, planning, developing, financing, managing, operating and marketing hotel and tourism related projects.

Regional Contacts

Bangkok

00+

Years Local Market Experience

00+

Regional Experts

00,000+

Projects Completed

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Premium Reports

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.

Indonesia Annual Study 2025

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Indonesia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: Indonesia Annual Study 2025 Summary

APAC Resort Market Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 APAC Resort Markets Summary

ASEAN Key Markets Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 ASEAN Key Markets 2024 Summary

Australia Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Australia Annual Study 2024 Summary

India Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: India Annual Study 2024 Summary

Indochina (Vietnam, Laos, Cambodia, Myanmar) Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Annual Study Indochina (Vietnam, Laos, Cambodia, Myanmar) 2024 Summary

Indonesia Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Indonesia Annual Study 2024 Summary

Japan Annual Study 2024

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Japan Annual Study 2024 Summary

Capabilities

Creative solutions for a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Local insights

Cutting-edge analysis.

Report

Siem Reap Hotel & Branded Residences

Siem Reap, the provincial capital in northwestern Cambodia, is best known for the Angkor Wat temple ruins, a UNESCO World Heritage Site. As Cambodia’s prime tourist destination, Siem Reap has benefited significantly from the Belt and Road Initiative, leading to substantial infrastructure improvements, including road upgrades and a new airport facility.

Teenida Suwankiri
Teenida Suwankiri
Consultant, Thailand
Report

Pattaya Hotel Market Trends and Outlook

Pattaya, a destination that has long been known for nightlife and an inexpensive holiday, is transforming with an abundance of EEC infrastructure projects, expansion of nearby industrial estates, mixed use developments with top-tier international branded hotels, lifestyle attractions and amenities, as well as year-round festivals and events. The continued rapid urbanization and industrial advancement in the eastern region have expanded corporate demand contribution and diversified across business segments and source markets. How is the recovery pattern in Pattaya now? What is the market outlook for the modern-day Pattaya? The latest study by Horwath HTL analyses Pattaya’s hotel market performance and forecasts its near-term recovery coupled with a growth trajectory over subsequent years.

Teenida Suwankiri
Teenida Suwankiri
Consultant, Thailand
Report

Asia Pacific Hotel Sustainability Trends 2022

Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2021

The “Asia Pacific Sustainability Trends 2021” report offers an in-depth look at sustainability practices within the hotel industry across 15 countries in the Asia-Pacific region. Compiled from data provided by 2,356 hotels, this sixth annual report examines the evolution of energy and water usage, cost trends, and the adoption of sustainability initiatives, particularly in the context of the COVID-19 pandemic.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Report

Asia Pacific Hotel Sustainability Trends 2020

The “Asia Pacific Sustainability Trends 2020” report provides a detailed examination of sustainability practices in the hotel industry across 16 countries in the Asia-Pacific region. Despite the challenges posed by the COVID-19 pandemic, the report reflects ongoing efforts to improve sustainability across various aspects of hotel operations, including energy usage, water conservation, and the adoption of eco-friendly practices.

Robert Hecker
Robert Hecker
Managing Director, Singapore
Viewpoint

Merging Medical & Wellness Tourism in Integrative Wellness Destinations

The concepts of wellness and medical tourism are becoming increasingly interwoven, with each industry incorporating aspects from one another. Wellness resorts, renowned for their holistic offering, are now incorporating diagnostics and advanced results-driven treatments as a part of their service platform. Meanwhile, medically-focused destinations are seeking to extend their offering by including various wellness services. This Horwath HTL Health & Wellness report sets out to determine the differences between medical and wellness tourism, as well as discuss each segment’s characteristics and perimeters, provide best practices and considerations for successful operations, and anticipate market changes within the industry. The COVID-19 pandemic has accelerated interest in the health and wellness industry, highlighting the convergence of medical and wellness tourism.

Ingo Schweder
Ingo Schweder
Managing Director, Health & Wellness