John Long
Senior Consultant, Washington DC, USA
John M. Long is a Senior Consultant with Horwath HTL USA, supporting valuation and transaction advisory work for hotels, resorts, and other tourism- and leisure-oriented assets.
John brings more than ten years of experience in valuation and advisory services, with depth in single-asset and portfolio assignments requiring disciplined market research, cash flow analysis, and clear, diligence-ready documentation.
John’s work supports hotel and resort valuations through discounted cash flow modeling, market and competitive set analysis, and underwriting-oriented assessment of revenue drivers, operating structure, and risk. He also contributes to feasibility, highest and best use, and advisory analyses where demand, positioning, and operational assumptions materially influence value.
John is a Practicing Affiliate of the Appraisal Institute and is currently completing the education requirements toward becoming a Certified General Appraiser.
