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The New Floor: What Older Office Sales Say About Value, Assessments and Reuse

Chicago Loop office buildings built before 1932 sold in 2024 and 2025 at a repeat-sale price index of 15, against 100 in 2016 to 2019. Assessments have not followed: in eight recent sales they implied a median of about 2.4 times the price paid.

Bryan Younge
Bryan Younge
Managing Partner, USA
Report

When an assessment asks a hotel to do what it never has

Every assessed value on a hotel asserts that it can fill its rooms at a given rate and cost. This paper shows a repeatable test, run on three disguised hotels in Minnesota, Texas and Vermont, of whether an assessment asks for performance the hotel has never achieved.

Bryan Younge
Bryan Younge
Managing Partner, USA
Report

Valuing a Hotel Management Company: Read the Hotels Behind the Fees

A hotel management company is worth what the hotels behind its fees will keep paying. Learn how to read competitive position, contract survival and owner economics, then turn them into a defensible multiple, with a hypothetical worked example of a downside case.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Depreciation and Effective Age

A methodology whitepaper for inclusion in report addenda. Written for an intelligent reader who is not an appraiser.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

The loyalty paradox: when AI books the room, who owns the guest relationship?

A traveler planning a three-night stay opens a chat window and types a request that sounds less like a search query and more like a conversation with a trusted concierge: a quiet room, a decent gym, a walkable neighborhood, flexible cancellation, a late arrival. The assistant asks a question or two, then offers a shortlist with crisp tradeoffs and a tone of calm authority. The traveler picks one. The assistant replies: ready when you are. Book?

Bryan Younge
Bryan Younge
Managing Partner, USA