Hospitality

Dream big. We will help you with the rest.

The worlds' best industry explained.

000k

New hotel rooms opening in 2025

00%

New Hotel Projects Categorised as Luxury

0k

New Global Hotels In Development

Our approach

Independent. Insightful.


Deep Industry Insights

Our experts have worked in Hospitality for many years, amassing a wealth of knowledge and experience that we bring to all our projects.


Client Results

Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.


Global Strategy Thought Leaders

Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high quality research and work with many universities and industry bodies to solve industry-wide problems.


Institutions

Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions.

000+

Experts

00k+

Projects Completed

000+

Years in Operation

00

Global Offices

Horwath HTL

Insight

The Brand Bubble: Navigating an overloaded market

The rapid expansion of brands has created a saturated market. Consumers often face difficulty distinguishing among similar offerings, leading to what has been described as a “sea of sameness.”

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

The New Floor: What Older Office Sales Say About Value, Assessments and Reuse

Chicago Loop office buildings built before 1932 sold in 2024 and 2025 at a repeat-sale price index of 15, against 100 in 2016 to 2019. Assessments have not followed: in eight recent sales they implied a median of about 2.4 times the price paid.

Bryan Younge
Bryan Younge
Managing Partner, USA
Report

When an assessment asks a hotel to do what it never has

Every assessed value on a hotel asserts that it can fill its rooms at a given rate and cost. This paper shows a repeatable test, run on three disguised hotels in Minnesota, Texas and Vermont, of whether an assessment asks for performance the hotel has never achieved.

Bryan Younge
Bryan Younge
Managing Partner, USA
Report

Valuing a Hotel Management Company: Read the Hotels Behind the Fees

A hotel management company is worth what the hotels behind its fees will keep paying. Learn how to read competitive position, contract survival and owner economics, then turn them into a defensible multiple, with a hypothetical worked example of a downside case.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Depreciation and Effective Age

A methodology whitepaper for inclusion in report addenda. Written for an intelligent reader who is not an appraiser.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

The loyalty paradox: when AI books the room, who owns the guest relationship?

A traveler planning a three-night stay opens a chat window and types a request that sounds less like a search query and more like a conversation with a trusted concierge: a quiet room, a decent gym, a walkable neighborhood, flexible cancellation, a late arrival. The assistant asks a question or two, then offers a shortlist with crisp tradeoffs and a tone of calm authority. The traveler picks one. The assistant replies: ready when you are. Book?

Bryan Younge
Bryan Younge
Managing Partner, USA