Project Scope

Horwath HTL conducted a feasibility study for a proposed Budget Design Hotel in Austria, aimed at evaluating its market potential, operational feasibility, and financial sustainability. The study was designed to provide strategic insights and actionable recommendations to ensure the successful development and positioning of the hotel within Austria’s competitive hospitality market.

The analysis began with an assessment of market demand, focusing on key target demographics such as cost-conscious travellers, urban tourists, and young professionals seeking stylish yet affordable accommodations. The study examined trends in budget travel and the growing appeal of design-focused properties that combine functionality with unique aesthetics. Austria’s position as a leading destination for both leisure and business travel made it an ideal location for this concept.

A competitive benchmarking exercise was conducted to identify gaps in the local market and define the project’s unique selling propositions. Key performance metrics such as average daily rates (ADR), occupancy levels, and revenue per available room (RevPAR) were reviewed against comparable budget and design hotels in Austria and neighbouring countries. This analysis highlighted opportunities for differentiation through innovative room layouts, efficient use of space, and enhanced guest experiences.

Operational considerations included recommendations for optimising staffing, implementing sustainable practices, and leveraging technology to enhance operational efficiency and guest satisfaction. The study emphasised cost-effective solutions for maintaining quality while keeping the pricing competitive.

Financial modelling projected revenues, operating costs, and returns on investment (ROI), providing a comprehensive financial outlook under various market scenarios. Sensitivity analyses were conducted to account for potential risks, such as seasonal demand fluctuations and economic conditions, ensuring the financial robustness of the project.

The final deliverable was a detailed feasibility report offering insights on market positioning, design and operational strategies, and financial planning. By delivering a forward-looking and market-driven analysis, Horwath HTL equipped the client with the tools to develop a Budget Design Hotel that meets modern travellers’ expectations while ensuring profitability in Austria’s dynamic hospitality landscape.

Proje Konumu

Tattendorf, Austria