Hospitality Experience

Lifestyle Hotel Brand Expansion Advisory and Market Study for IHG

Horwath HTL was engaged by Intercontinental Hotel Group to support their market entry of its lifestyle brand to Japan.

Project Scope

Our work scope or this project included research on millennial-targeted lifestyle markets in Japan as well as search on existing boutique hotel market in major Japanese cities.

Hospitality
Strategy and Planning
Companies

Project Location

Multiple, Japan

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Japan Office

Koji Takabayashi

[email protected]

+81 3 6276 2520

Japan office

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